B2B Email Marketing Strategy Consultant

hace 1 mes

Colombia Power Digital Marketing, Inc. A tiempo completo

At Power Digital Marketing, Inc., we are a tech-enabled growth firm that ignites revenue and brand recognition for leading and emerging companies worldwide.

We value diversity in backgrounds and experiences and believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world.

We offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development.

Our proprietary technology, nova, analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. This allows marketers to take a strategic seat at the table and provide unparalleled value.

We manage billions in media and have a dynamic team of consultative marketers, creatives, analysts, and technologists who challenge traditional ways of planning and measurement through meticulous testing and data science.

Job Summary

This role will involve managing daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting.

The ideal candidate will have 2-5 years experience in B2B email marketing strategy, production, and end-to-end campaign management. They should have strong analytical and strategic copywriting skills, understanding of A/B testing practices, and ability to draw conclusions from data and take action accordingly.

Responsibilities:
  • Define and drive email marketing and SMS strategy for PDM's B2B clients.
  • Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting.
  • Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement.
  • Collaborate with creative team to ensure brand guidelines are followed in emails.
  • Report and provide recommendations on lifecycle programs' performance monthly to clients.
  • Use data to continuously test, measure, and optimize the email marketing program.
  • Partner and collaborate cross-functionally with all other internal digital channels.

The salary for this position is estimated to be around $80,000 - $110,000 per year, depending on experience.

Requirements:
  • 2-5 years experience in B2B email marketing strategy, production, and end-to-end campaign management.
  • Strong analytical and strategic copywriting skills, understanding of A/B testing practices, and ability to draw conclusions from data and take action accordingly.
  • Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar.
  • SMS experience (preferred).
  • Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
  • Working knowledge of HTML/CSS for email coding.
  • Strong communication, rapport building, and presentation skills, as well as the ability to navigate difficult conversations.

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