Digital Marketing Strategist

hace 4 semanas


Colombia Power Digital Marketing, Inc. A tiempo completo
Power Digital Marketing, Inc. is a tech-enabled growth firm igniting revenue and brand recognition for leading companies worldwide. As a people-first organization, we value diversity in backgrounds and experiences.

We are hyper-focused on helping brands drive revenue growth and brand recognition through our proprietary technology, nova. This innovative platform analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A.

The Lifecycle Marketing Senior Strategist will play a pivotal role in defining and driving email marketing strategy for Power Digital clients. Key responsibilities include:
  • Audits, strategy, content, and setup of email campaigns for current and prospective clients
  • SMS campaign execution
  • Coaching team members and providing strategy support and performance optimization


Responsibilities also include managing daily operations of the email marketing channel, building and managing automated email marketing programs, and using data to test, measure, and optimize the email marketing program. The ideal candidate will be an expert in email best practices, with hands-on experience with email platforms such as Klaviyo, Hubspot, or similar.

Requirements include 5+ years of experience in email marketing strategy and production, strong analytical and strategic copywriting skills, SMS experience, and working knowledge of HTML/CSS for email coding. The salary for this position is approximately $80,000 - $110,000 per year, depending on location and experience.

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