Digital Marketing Strategist
hace 1 mes
We are a growth firm at the intersection of marketing consulting and data intelligence igniting revenue and brand recognition for leading and emerging companies around the world.
We offer best-in-class services including SEO Content Marketing Paid Media Social Media Marketing Programmatic + CTV Public Relations Influencer Marketing Email + SMS Conversion Rate Optimization Retail Marketing Creative and Web Development.
As a people-first firm we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world with a scalable brand culture and services.
Job DescriptionThe Paid Advertising Strategist is responsible for owning the execution performance and growth of campaigns within their book of business.
- They are oriented towards the clients business success tying their efforts to the greater business goals.
- They work hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix.
Responsibilities:
- Full ownership and execution of performance marketing via paid social & paid media native platforms.
- Meta Ads LinkedIn Ads Google Ads Youtube Ads Bing Ads.
- Effectively executing builds and production A-Z with redundancy across channels.
- Lead execution of optimizations with regards to performance improvements relative to goals.
- Manage all client budgets and/or advise on budget changes based on expertise.
- Effectively own strategic communication internally for client teams.
- Proactive internal communication with team on performance strategy recommendations deliverables and action items.
- Weekly client progress recaps outlining performance insights and future recommendations.
To succeed in this role you will need:
- 2-3 years of digital marketing experience.
- 1-2 years in agency setting.
- Minimum 2 years of experience with Direct Response marketing specifically in E-Commerce Lead Gen or B2B.
- Minimum 2 years of experience with Meta Ads for direct response campaigns.
- Minimum 2 years of hands-on experience with Search Engine Marketing.
- Proficiency in Google/Microsoft Office Suite(s).
- Proficiency in Google Analytics.
- Strong understanding of full-funnel marketing and paid media's place in the funnel.
At Power Digital Marketing Inc we strive to provide our employees with a positive and inclusive work environment where they can grow and thrive.
We value diversity in our team's backgrounds and experiences and are an Equal Opportunity Employer.
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