Digital Marketing Strategist: Lifecycle Growth
hace 1 día
We are a forward-thinking growth marketing firm that ignites revenue and brand recognition for leading companies worldwide. Our people-first approach values diversity in backgrounds and experiences. We believe our culture is key to our success and strive to be recognized as the most valued and respected private growth marketing firm globally.
Our comprehensive services include SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. At the heart of Power Digital is our proprietary technology, nova, which simplifies investment planning for marketing and diligence in M&A, providing unparalleled value.
Role OverviewThe Lifecycle Marketing Strategist will drive audits, strategy, content, and setup of broadcast campaigns and email automation for current and potential customers. This cross-functional role involves close collaboration with creative, content, web, and other departments.
Key Responsibilities- Define and execute email marketing and SMS strategies for PDM clients.
- Manage daily operations of the email marketing channel, including marketing calendar, strategy, and content.
- Build and deploy email campaigns, conduct A/B testing, measure performance, and report results.
- Collaborate with the creative team to ensure brand guidelines are followed.
This role requires 2-5 years of experience in email marketing strategy, production, and campaign management. Strong analytical skills, understanding of A/B testing practices, and ability to draw conclusions from data are essential.
Salary Range$80,000 - $110,000 per year, depending on location and experience.
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