Email Marketing Strategist

hace 1 mes

Colombia Power Digital Marketing, Inc. A tiempo completo
About the Role

As a seasoned Email Marketing Strategist, you will be responsible for driving revenue growth through innovative email marketing and SMS strategies at Power Digital Marketing, Inc.

Company Overview

We are a tech-enabled growth firm that ignites revenue and brand recognition for leading and emerging companies worldwide. Our people-first approach values diversity in backgrounds and experiences, making us an Equal Opportunity Employer.

Job Description

You will oversee daily operations of the email marketing channel, including strategy, content, build and deployment of email campaigns, A/B testing, measurement, and reporting. Your expertise in email platforms like Klaviyo, Hubspot, or Braze will enable you to manage automated email marketing programs and collaborate with our creative team to ensure brand guidelines are followed.

Key Responsibilities:
  • Define and drive email marketing and SMS strategy for clients.
  • Manage daily operations of the email marketing channel – marketing calendar, strategy, content, and campaign execution.
  • Collaborate with cross-functional teams to innovate client strategies, optimize performance, and leverage senior leaders for further innovation.
Requirements and Qualifications:
  • 2-5 years of experience in email marketing strategy, production, and end-to-end campaign management.
  • Strong analytical and strategic copywriting skills, understanding of A/B testing practices, and ability to draw conclusions from data.
  • Hands-on experience with email platforms like Klaviyo, Hubspot, or Braze.
What We Offer:
  • An estimated salary range of $90,000-$120,000 per year, commensurate with experience.
  • A dynamic team environment that values diversity, equity, and inclusion.
  • Ongoing training and professional development opportunities.

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