Digital Marketing Specialist for Enterprise Clients
hace 1 semana
Company Overview
Power Digital Marketing, Inc. is a leading growth firm that ignites revenue and brand recognition for companies around the world.
We value diversity in backgrounds and experiences and strive to make an impact inside and outside of the workplace.
About the Role
We are seeking a highly skilled Digital Marketing Specialist for Enterprise Clients to join our team.
This role will be responsible for managing email marketing campaigns for B2B clients, including strategy, content creation, and deployment.
The ideal candidate will have experience with email platforms such as Klaviyo, Hubspot, Braze, or similar, as well as strong analytical and strategic copywriting skills.
Job Responsibilities
- Manage daily operations of the email marketing channel, including marketing calendar, strategy, and content creation.
- Build and deploy email campaigns, including A/B testing, measurement, and reporting.
- Collaborate with creative teams to ensure brand guidelines are followed in emails.
- Report and provide recommendations on lifecycle programs' performance to clients.
- Use data to continuously test, measure, and optimize email marketing programs.
- Partner and collaborate cross-functionally with all other internal digital channels.
Requirements
To be successful in this role, you will need:
- 2-5 years experience in B2B email marketing strategy, production, and end-to-end campaign management.
- Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly.
- Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar.
- SMS experience (preferred).
- Expertise in email best practices, including segmentation, deliverability, copy, and design approaches.
- Working knowledge of HTML/CSS for email coding.
- Strong communication, rapport building, and presentation skills, as well as the ability to navigate difficult conversations.
Salary
$90,000 - $120,000 per year, depending on experience.
Location
San Diego, CA.
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