B2B Social Strategist

hace 3 meses

Colombia Power Digital Marketing, Inc. A tiempo completo

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

  • The B2B Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse B2B industries. This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution. As a highly autonomous and creative team member, the Social Strategist navigates a fast-paced workload, actively participates in team collaboration, and remains at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients.

Responsibilities:

  • B2B Business Growth Leadership: Collaborate internally to drive new B2B business, spearheading sales materials and client calls to effectively showcase our tailored solutions and value proposition.
  • Social Strategy Development: Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience across the B2B, automotive, and industrial sectors.
  • Influencer Programming Strategy & Production: Proficient in strategically driving influencer programming through A-Z execution of influencer partnerships that include, but are not limited to, identifying/vetting/slating influencer talent/creators and also drafting campaign assets, communicating with client teams and reporting on performance.
  • Autonomous Workflow Management: Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts.
  • Creative Strategy Development: Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs, utilizing past months performance to drive strategic changes while incorporating trend-driven and relevant social context.
  • Social Content Execution: Create and implement monthly content calendars that align with the overall social media strategy, ensuring consistent posting schedules and content themes for client accounts.
  • B2B Agency Partnership Management: Forge strategic alliances with B2B agencies to streamline influencer sourcing, enhancing scalability for our B2B business.
  • Client Communication: Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement.
  • Employ AI technologies to enhance and optimize business processes.
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Role Requirements:

  • 2+ years of experience in social media (agency experience preferred) and proven track record of managing B2B clients.
  • B2B Industry Expertise: Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies.
  • Client Variety: Proven track record of successfully managing social media strategies for multiple clients spanning various B2B industries such as tech, automotive, telecommunications, healthcare, insurance, financial services and real estate.
  • Innovation & Strategy: Ability to be adaptable, versatile and innovative both through creative strategies that drive impact and ladder to clients brand goals.
  • Brand Voice & Tone: Experience in crafting and maintaining unique brand voices for clients, ensuring consistency and authenticity in all social media content.
  • Results and Impact: Proven history of developing and managing social campaigns that drove impactful results across a variety of KPIs; proficiency in leveraging data and analytics to refine and optimize social strategies for maximum impact.
  • Autonomous Workflow Capability: Highly self-motivated and capable of working independently to develop, execute, and manage social media strategies while delivering exceptional results.

Key Performance Indicators (KPIs)

  • Hit RPE goal of $26,000
  • Drive increased B2B revenue (Goal = $15k/month)
  • Below 10% Client Churn Rate
  • Understands all strategies of department and can execute on 100%
  • Can navigate 100%+ difficult probing questions on performance

Most Important Things (MITs)

  • Client Performance and Sentiment
  • Autonomous workflow management and account ownership
  • Department Support

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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