Strategic Marketing Campaign Lead

hace 1 mes

Colombia Power Digital Marketing, Inc. A tiempo completo

We are a tech-enabled growth firm—igniting revenue and brand recognition for leading and emerging companies worldwide. At Power Digital, we prioritize diversity in backgrounds and experiences, driving our people-first culture.

As a full-service growth marketing firm, we offer top-tier services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development.

We're hyper-focused on helping brands drive revenue growth and brand recognition, providing undeniable value for clients.

Our proprietary technology, nova, analyzes businesses through first-party data, streamlining investment planning for marketing and diligence in M&A.

Managing billions in media, our consultative marketers, creatives, analysts, and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

***Proficiency in spoken and written English at an advanced level is required for this role.

A Day in the Life:

  • The Strategic Marketing Campaign Lead owns campaign execution, performance, and growth within their book of business.
  • They tie efforts to clients' business success, orienting towards greater business goals.
  • This self-starter autonomously owns responsibilities, working with account leadership to evolve strategy within the broader media mix.
  • Responsibilities include reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management.
  • The Strategist excels at providing insights and forward-thinking strategy to clients, possessing a strong understanding of their service's strategy and performance levers.

Responsibilities:

  • Full ownership and execution of performance marketing via paid social & paid media native platforms.
  • Effective execution of builds and production A-Z with redundancy across channels.
  • Lead optimization for performance improvements relative to goals.
  • Manage all client budgets and advise on budget changes based on expertise.
  • Own strategic communication internally for client teams.
  • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items.
  • Weekly client progress recaps outlining performance insights and future recommendations.
  • Excellent marketing and business strategy acumen.
  • Complete understanding of the marketing funnel and eCommerce model.
  • Ability to navigate roadblocks and adapt strategy to changes in landscape.
  • Ownership of performance reporting and strategy communication.
  • Execute performance reporting A-Z with excellent presentation creation capabilities.
  • Ability to leverage data to tell a story and articulate results to clients and stakeholders.

Role Requirements:

  • 2-3 years of digital marketing experience in an agency setting.
  • Minimum 2 years of experience with Direct Response marketing, specifically in E-Commerce, Lead Gen, or B2B.
  • Minimum 2 years of hands-on experience with Meta Ads for direct response campaigns.
  • Minimum 2 years of experience with Search Engine Marketing.
  • Proficiency in Google/Microsoft Office Suite(s).
  • Proficiency in Google Analytics.

Power Digital prioritizes diversity and inclusion, valuing employees' unique strengths, experiences, and backgrounds. We strive to make an impact inside and outside the workplace, fostering a culture of equality and respect.

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