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Digital Operations Coordinator
hace 2 meses
Descripción de la empresa
En Apex - Bogotá, estamos en la búsqueda de una persona para el ocupar el cargo de Digital Operations Coordinator, con experiencia superior a 4 años en marketing Digital. Será responsable de dirigir, organizar y coordinar la operación del entorno digital de la marca/cliente, garantizando la excelencia operativa de cada una de las plataformas.
Principales responsabilidades :
Mantener actualizado el conocimiento respecto a plataformas digitales. Verificar la ejecución de las implementaciones a realizar por parte del Campaign Manager. Analizar y entregar resultados de las campañas. Capacitar y actualizar constantemente al equipo en lineamientos de marca y plataformas. Acompañar y realizar seguimiento a la estrategia digital con el equipo de planeación. Brindar acompañamiento durante la presentación de resultados y asesorías con el cliente. Identificar y probar nuevos canales o plataformas digitales para superar los objetivos establecidos. Generar recomendaciones basadas en datos de herramientas de analítica web/appDescripción del empleo
Mantener actualizado el conocimiento respecto a plataformas digitales. Verificar la ejecución de las implementaciones a realizar por parte del Campaign Manager. Analizar y entregar resultados de las campañas. Capacitar y actualizar constantemente al equipo en lineamientos de marca y plataformas. Acompañar y realizar seguimiento a la estrategia digital con el equipo de planeación. Brindar acompañamiento durante la presentación de resultados y asesorías con el cliente. Identificar y probar nuevos canales o plataformas digitales para superar los objetivos establecidos. Generar recomendaciones basadas en datos de herramientas de analítica web/appRequisitos
Conocimientos medio-avanzado en plataformas como: Facebook, Google, Twitter, LinkedIn, TikTok, Snapchat, Amazon, DV360. Experiencia en Performance marketing y retail media. Conocimientos avanzados en Office (Excel- PowerPoint) Herramientas martech de análisis y reporte de resultados en plataformas como Google Analytics, Google Tag Manager, Hubspot, Salesforce, Hotjar, Mixpanel, Segment, etc. Inglés intermedio (B1-B2).