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Analytics Coordinator

hace 2 meses

Medellín, Antioquia, Colombia Sproutloud A tiempo completo
About the Role

**Job Summary**

SproutLoud is seeking a highly skilled Analytics Coordinator to join our team. As an integral member of our digital marketing team, you will play a key role in supporting our brands by ensuring the expectations and performance metrics of digital services are achieved.

**Key Responsibilities**

  • Collect and analyze data using Google Analytics 4 to identify trends and insights related to website and app performance.
  • Develop and implement measurement strategies for tracking user behavior and conversion rates.
  • Create and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders.
  • Collaborate with digital services, development, and CRM teams to ensure tracking and reporting requirements are met.
  • Conduct A/B testing and other experiments to optimize website and app performance.
  • Provide recommendations for improving user experience and driving conversions based on data analysis.
  • Assist in tagging with Google Tag Manager and pixel implementation.
  • Assist in setting up online and offline conversion tracking in Google Analytics/Looker Studio.
  • Prepare marketing performance reports for clients and present reports.
  • Answer client questions about reporting and campaign performance.
  • Respond to clients' GA4 and GTM requests within standard SLAs.
  • Assist both digital services for client needs and marketing team for internal needs.

**Requirements**

  • Fluency in English (verbal and written).
  • Basic coding experience (HTML, Javascript).
  • 3 years of experience in digital marketing analytics.
  • Experience with Google Analytics 4 implementation and reporting.
  • Strong understanding of data visualization and dashboard creation.
  • Understanding of data-driven decision making.
  • Experience with data analysis and interpretation.
  • Proficiency with Excel, Google Sheets, and Looker Studio.
  • Proficiency with PowerPoint and Google Slides.
  • Ability to synthesize data into compelling presentations.
  • Ability to set up both online and offline conversion tracking.
  • Ability to identify key performance indicators (KPIs).
  • Experience with A/B testing and experimentation.
  • Strong problem-solving and analytical skills.
  • Ability to train junior team members on analytics and insights reporting.
  • Excellent written and verbal communication skills.

**What We Offer**

  • A 9X Award Winning Best Place to Work.
  • Phenomenally high e-NPS scores.
  • An opportunity to join an industry leader with solid growth.
  • No Jerks on your team.
  • The ability to work on a truly innovative product that evolves with our market's needs.
  • The ability to work and grow among a team of fun, kind, and passionate people.
  • A competitive salary scaled to your experience.
  • 15-20 days of PTO; Sick leave as you need it.
  • 1 month sabbatical at 6 years.
  • Medical, Vision, and Dental Insurance Plans.
  • A fast-paced environment where you can make your mark.