Data Analyst

hace 4 semanas

Medellín, Antioquia, Colombia SproutLoud A tiempo completo

Job Overview

SproutLoud is a leading Software plus Services platform that serves the local marketing needs of large organizations. As an Analytics Coordinator, you will play a crucial role in supporting our Brands (Master Accounts) by ensuring the expectations and performance metrics of digital services are achieved.

We are seeking a data-driven professional who excels at analyzing large data sets and interpreting them to provide actionable insights. This role requires strong technical skills, including proficiency with Google Analytics 4 & Google Tag Manager (GTM), as well as experience with data analysis and interpretation.

Key Responsibilities

  • Configure and maintain GA4 Properties and GTM containers
  • Collect and analyze data using Google Analytics 4 to identify trends and insights related to website and app performance
  • Develop and implement measurement strategies for tracking user behavior and conversion rates
  • Create and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders
  • Collaborate with digital services, development, and CRM teams to ensure tracking and reporting requirements are met
  • Conduct A/B testing and other experiments to optimize website and app performance
  • Provide recommendations for improving user experience and driving conversions based on data analysis
  • Assist in tagging with Google Tag Manager and pixel implementation
  • Assist in setting up online and offline conversion tracking in Google Analytics/Looker Studio
  • Prepare marketing performance reports for clients and present reports
  • Answer client questions about reporting and campaign performance
  • Respond to clients' GA4 and GTM requests within standard SLAs
  • Assist both digital services for client needs and marketing team for internal needs
  • Stay up-to-date with industry developments and best practices in analytics and measurement

Requirements

  • Proficiency with Google Analytics 4 & Google Tag Manager (GTM)
  • Fluency in English (verbal and written)
  • Basic coding experience (HTML, Javascript)
  • 3 years of experience in digital marketing analytics
  • Experience with Google Analytics 4 implementation and reporting
  • Strong understanding of data visualization and dashboard creation
  • Understanding of data-driven decision making
  • Experience with data analysis and interpretation
  • Proficiency with Excel, Google Sheets, and Looker Studio
  • Proficiency with PowerPoint and Google Slides
  • Ability to synthesize data into compelling presentations
  • Ability to set up both online and offline conversion tracking
  • Ability to identify key performance indicators (KPIs)
  • Experience with A/B testing and experimentation
  • Strong problem-solving and analytical skills
  • Ability to train junior team members on analytics and insights reporting
  • Excellent written and verbal communication skills

What We Offer

  • A dynamic and innovative work environment
  • Opportunities for growth and professional development
  • A competitive salary and benefits package
  • A collaborative and supportive team
  • The chance to work with a leading Software plus Services platform in the local marketing industry

Our Values

Delight the Customer

We understand that consistently meeting expectations creates a positive experience.

Be the Force of Change

Continuous improvement is a shared responsibility. And it starts with you.

Jerk Free

We don't take ourselves too seriously. We are humble with no hidden agendas. We demonstrate respect and integrity.

Do What You Say

Follow-up and follow-through. We hold ourselves and each other to this standard.

One-Mission; One Team

We always work together, within and across teams, to accomplish our mission.

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