Analytics Specialist

hace 1 semana

Medellín, Antioquia, Colombia SproutLoud A tiempo completo
Job Summary

SproutLoud is seeking a highly skilled Analytics Coordinator to join our team. As an integral member of our Brands support team, you will play a crucial role in ensuring the expectations and performance metrics of digital services are achieved.

Key Responsibilities
  • Collect and analyze data using Google Analytics 4 to identify trends and insights related to website and app performance.
  • Develop and implement measurement strategies for tracking user behavior and conversion rates.
  • Create and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders.
  • Collaborate with digital services, development, and CRM teams to ensure tracking and reporting requirements are met.
  • Conduct A/B testing and other experiments to optimize website and app performance.
  • Provide recommendations for improving user experience and driving conversions based on data analysis.
  • Assist in tagging with Google Tag Manager and pixel implementation.
  • Assist in setting up online and offline conversion tracking in Google Analytics/Looker Studio.
  • Prepare marketing performance reports for clients and present reports.
  • Answer client questions about reporting and campaign performance.
  • Respond to clients' GA4 and GTM requests within standard SLAs.
  • Assist both digital services for client needs and marketing team for internal needs.
  • Stay up-to-date with industry developments and best practices in analytics and measurement.
Requirements
  • Fluency in English (verbal and written).
  • Basic coding experience (HTML, Javascript).
  • 3 years of experience in digital marketing analytics.
  • Experience with Google Analytics 4 implementation and reporting.
  • Experience with Adobe Analytics is a plus.
  • Strong understanding of data visualization and dashboard creation.
  • Understanding of data-driven decision making.
  • Experience with data analysis and interpretation.
  • Proficiency with Excel, Google Sheets, and Looker Studio.
  • Proficiency with PowerPoint and Google Slides.
  • Ability to synthesize data into compelling presentations.
  • Ability to set up both online and offline conversion tracking.
  • Ability to identify key performance indicators (KPIs).
  • Experience with A/B testing and experimentation.
  • Strong problem-solving and analytical skills.
  • Ability to train junior team members on analytics and insights reporting.
  • Excellent written and verbal communication skills.
What We Offer
  • A 9X Award Winning Best Place to Work - 5 consecutive years.
  • Phenomenally high e-NPS scores.
  • An opportunity to join an industry leader with solid growth.
  • No Jerks on your team.
  • The ability to work on a truly innovative product that evolves with our market's needs.
  • The ability to work and grow among a team of fun, kind, and passionate people.
  • A prime location in Fort Lauderdale, Florida; Medellin, Colombia; and, Monterrey, Mexico.
  • Competitive salary scaled to your experience.
  • 15-20 days of PTO; Sick leave as you need it.
  • 1 month sabbatical at 6 years.
  • Medical, Vision, and Dental Insurance Plans.
  • A fast-paced environment where you can make your mark.
  • The ability to work and grow among an incredible team.
Our Values

Delight the Customer: We understand that consistently meeting expectations creates a positive experience.

Be the Force of Change: Continuous improvement is a shared responsibility. And it starts with you.

Jerk Free: We don't take ourselves too seriously. We are humble with no hidden agendas. We demonstrate respect and integrity.

Do What You Say: Follow-up and follow-through. We hold ourselves and each other to this standard.

One-Mission; One Team: We always work together, within and across teams, to accomplish our mission.

Interview Process

Our five steps recruiting process lasts a total of 2 weeks:

  1. Meet and greet with a recruiter or hiring manager; followed by some brief assessments.
  2. Top-Grading, 2-hour interview with 2 Hiring Managers.
  3. (Position Dependent) An activity or exercise to understand how you think.
  4. Reference checks.

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