Data Analytics Specialist

hace 1 día


Medellín, Antioquia, Colombia Sproutloud A tiempo completo
About the Role:
SproutLoud is a leader in Through-Channel Marketing Automation (TCMA) and we're seeking a talented Analytics Coordinator to support our Brands by ensuring digital services meet performance expectations and metrics.

As an integral member of our team, you'll analyze large data sets, interpret them, and provide insights to drive business growth and ROI. You'll possess strong technical skills, be familiar with Google Analytics (GA4), and have experience with tracking tools like Adobe Launch and Meta Tagging Assistant.

Main Responsibilities:
• Configure and maintain GA4 Properties and GTM containers
• Collect and analyze data using Google Analytics 4 to identify trends and insights related to website and app performance
• Develop and implement measurement strategies for tracking user behavior and conversion rates
• Create and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders
• Collaborate with digital services, development, and CRM teams to ensure tracking and reporting requirements are met
• Conduct A/B testing and other experiments to optimize website and app performance
• Provide recommendations for improving user experience and driving conversions based on data analysis

Requirements:
• Proficiency with Google Analytics 4 & Google Tag Manager (GTM)
• Fluency in English (verbal and written)
• Basic coding experience (HTML, Javascript)
• 3 years of experience in digital marketing analytics
• Strong understanding of data visualization and dashboard creation
• Experience with data analysis and interpretation
• Proficiency with Excel, Google Sheets, and Looker Studio
• Ability to synthesize data into compelling presentations

What We Offer:
• Join a 9X Award-Winning Best Place to Work - 5 consecutive years
• Competitive salary scaled to experience
• 15-20 days of PTO; Sick leave as needed
• 1 month sabbatical at 6 years
• Medical, Vision, and Dental Insurance Plans
• A fast-paced environment where you can make your mark
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