Customer Experience Strategist

hace 1 mes


Bogotá, Bogotá D.E., Colombia Tbwa ChiatDay Inc A tiempo completo

Are you a retention marketing expert looking for a new challenge? We are seeking a Customer Experience Strategist to join our CRM team in Bogotá, Colombia.

Company Overview
We are a well-established tech startup with a strong presence in the online gaming space, building well-designed casino games and sportsbooks. Our core focus is on creating an exceptional user experience through innovative strategies and effective communication.

Job Summary
The Customer Experience Strategist will play a crucial role in enhancing the user experience and stages of the player lifecycle. Key responsibilities include:
- Recommending and developing optimal plans for delivery of campaigns, campaign formats, and platforms to grow profitability.
- Enhancing player lifetime value, reducing churn, and implementing relevant CRM strategy.
- Collaborating with content and marketing teams to identify offers to promote and researching/sourcing relevant content to communicate with our player base.

Requirements
- Retention marketing knowledge and passion for team collaboration.
- Fluency in English (written and spoken) and Spanish (desired).
- Experience working with creative teams, such as digital design, to prepare visual assets for campaigns.
- Detail-oriented, organized, and able to prioritize tasks while considering broader implications.
- Familiarity with EDM & other CRM marketing tools (desired) and knowledge of gambling and sports (highly regarded).

Perks of Working with Us
- Annual training and development budget.
- Team socials, ad-hoc get-togethers, and events for participation (optional).

Salary: $45,000 - $60,000 per annum



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