Retail Commercial Strategy Director

hace 5 horas

Bogotá, Bogotá D.E., Colombia Mrinetwork A tiempo completo

Company Overview

Our client is a leading beauty and cosmetics company that operates in 16 countries around the world.

The company specializes in the development and distribution of high-quality skincare and cosmetics products, catering to the diverse needs of its customers.

As a key player in the industry, our client has established a strong presence in the global market, with a reputation for innovation and excellence.

Job Description

We are seeking a highly skilled and experienced Retail Commercial Strategy Director to lead our retail channel growth strategy in Latin America.

The successful candidate will be responsible for developing and executing a comprehensive retail strategy that drives business growth, increases market share, and enhances customer satisfaction.

Key Responsibilities

  • Strategic Planning, Pricing, and Portfolio Management:

The Retail Commercial Strategy Director will be instrumental in driving the growth of the retail channel in Latin America.

The role is pivotal in building equity and capturing incremental customers for our client.

Working closely with the marketing teams of our brands, the successful candidate will design and execute campaigns that maximize sales and profitability in the channel.

Responsibilities

  • Collaborate with the marketing team to align big bets and product launches within the commercial strategy and design of each campaign.
  • Define the "master guide," a commercial tactic detailing portfolio and pricing, including sets and promotions.
  • Collaborate with countries, outlining pricing strategies and quantities per category based on sales potential and growth for each point of sale.
  • Evaluate the implementation results of the "master guide" and "merchandising guide" in each country and animation during each campaign.
  • Coordinate price adjustments for promotional sets and packs with each country.
  • Conduct quarterly competitive price analysis across all outlets, establishing a competitive strategy for each category.
  • Randomly monitor countries to ensure the correct execution of pricing strategies.
  • Define CRM and remarketing initiatives to implement in countries, aiming to increase traffic, transactions, and average transaction value.
  • Quarterly assessment of Share of Shelf (SOS) and Share of Business (SOB) to maintain a competitive portfolio mix coherent with store designs.
  • Maintain constant communication with marketing to align discontinued SKUs and convey information to countries.
  • Share quarterly Kantar insights on market behavior with countries.
  • Store Design and Visual Merchandising:

The Retail Commercial Strategy Director will be responsible for creating and monitoring the execution of seven commercial campaigns across all Latin American outlets.

Align and approve the creation of the Merchandising Guide for all formats in all countries.

Coordinate with marketing to utilize visual content and consumer initiatives to drive traffic to all outlets.

Define intervention needs for furniture, grids, and spaces in outlets, driving launches according to sales performance and brand priorities.

Conduct quarterly review of store planograms, islands, and centers to enhance the performance of launches by categories and SKUs.

Qualifications and Skills

The successful candidate will possess a Bachelor's degree in Business Administration, Marketing, or a related field.

A minimum of 5 years of experience in a similar senior retail management position within the beauty, skincare, fashion, or related industries is required.

Proven track record of successfully managing multiple retail locations.

Strong knowledge of direct sales, e-commerce, and brick-and-mortar store operations.

Demonstrated ability to develop and implement effective retail strategies.

Excellent leadership and team management skills.

Strong analytical and problem-solving abilities, with a strategic mindset.

Excellent communication and interpersonal skills.

Proficiency in English and Spanish, both written and verbal.

Estimated Salary: $120,000 - $180,000 per year

The estimated salary is based on the level of experience, qualifications, and industry standards.

Our client is an equal opportunities employer and welcomes applications from diverse candidates.

We are committed to creating a diverse and inclusive workplace culture that values and respects the contributions of all employees.

Benefits

Our client offers a comprehensive benefits package that includes:

  • Competitive salary and bonus structure
  • Comprehensive health insurance
  • Retirement savings plan
  • Flexible work arrangements
  • Professional development opportunities

Others

Our client is a dynamic and innovative company that is committed to delivering exceptional results.

The Retail Commercial Strategy Director will play a key role in driving business growth and increasing market share in Latin America.

We are looking for a highly skilled and experienced professional who can lead our retail channel growth strategy and make a lasting impact on our business.

We welcome applications from motivated and ambitious candidates who are passionate about driving business growth and increasing customer satisfaction.

Estimated Salary: $120,000 - $180,000 per year

Benefits

Our client offers a comprehensive benefits package that includes:

  • Competitive salary and bonus structure
  • Comprehensive health insurance
  • Retirement savings plan
  • Flexible work arrangements
  • Professional development opportunities

Our client is an equal opportunities employer and welcomes applications from diverse candidates.

We are committed to creating a diverse and inclusive workplace culture that values and respects the contributions of all employees.

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