Growth Marketer Coordinator

hace 2 meses


Bogotá, Colombia GBS Group Teletrabajo Freelance A tiempo completo

To be considered for this position you must have an advanced level of English

Salary: USD /Monthly

Location: Remote LATAM

About the role:

As a Growth Marketer Coordinator at GBS Group, you will be at the forefront of our company's growth strategy, overseeing and coordinating various marketing efforts. You will work closely with the marketing team to ensure the seamless execution of campaigns across different channels. Your role involves strategic planning, team coordination, and monitoring campaign performance to achieve our growth targets.

Key Responsibilities:

Design and implement creative marketing strategies to attract prospective clients. Assign team responsibilities and ensure company goals are aligned with team KPIs and performance Coordinate content creation and distribution across YouTube, Instagram, the company blog, and other channels, ensuring alignment with the overall marketing strategy. Oversee the development, testing, and optimization of landing pages and conversion funnels. Establish strategies and oversee the performance of paid marketing campaigns Collaborate with the graphic designer, web developer, video editor and any other team member to ensure the production of compelling and visually appealing content. Identify potential improvements in HubSpot and coordinate the efforts to ensure the CRM is being utilized to its full potential Analyze marketing data to shape future strategies and report on key department KPIs. Plan, organize, and manage webinars as part of content marketing strategies. Collaborate with the sales and marketing teams to align campaigns with business goals. Stay updated with the latest trends and technologies in digital marketing.

Qualifications:

years of experience as a Growth Marketer Coordinator or similar role with a track record of driving growth through digital marketing strategies. Bachelor's degree in Marketing, Communications, or related field (or equivalent work experience) Strong expertise in creating and optimizing landing pages and conversion funnels. Proficient in managing CRM and marketing automation tools, with HubSpot experience highly preferred. Experience in developing and managing lead nurturing campaigns and paid advertising campaigns across multiple platforms. Experience in creating and editing landing pages to improve conversion rates, with Wordpress experience highly preferred. Skilled in organizing webinars and using chatbot marketing tools like ManyChat. Excellent analytical skills and a data-driven approach to decision making. Strong communication and collaboration skills, with the ability to work effectively in a team environment. Strong content creation skills, with experience in writing, editing, and SEO. In-depth understanding of social media platforms like YouTube and Instagram, including content creation, scheduling, and performance analysis. Ability to analyze and interpret data from web analytics tools (, Google Analytics) for actionable insights. Advanced level of English

Skills:

Strong leadership, collaboration, and communication skills. A creative and proactive mindset, always looking for new ways to engage audiences and improve marketing performance. Highly organized with excellent project management skills. Creative thinker with the ability to generate innovative ideas. Ability to work collaboratively in a fast-paced, team-oriented environment. Showcases patience, flexibility, and willingness to adapt during times of growth and change as an example to all staff. Advanced level of English .

This combined role requires a broad skill set, encompassing strategic planning, content creation, social media management, SEO, and analytics. Candidates for this role should have experience in both managing marketing activities and producing content for digital platforms.

About GBS Group:

At GBS Group, we help entrepreneurs and executives create opportunities by building better businesses. We accomplish our mission by providing integrated business solutions to small and medium businesses. GBS Group has two () main areas of expertise:

Start-up Services Financial & Tax Advisory

At GBS Group, our diverse team of multi-disciplinary consultants partners with our clients to ensure that they are accomplishing their business goals. GBS Group prides itself on providing high-quality services through a culture of empathy, understanding, and integrity with our clients. Our client’s success is our success. GBS Group has offices in Miramar, FL.


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