Residential Real Estate Growth Strategist

hace 5 días

Medellín, Antioquia, Colombia Sell2Rent A tiempo completo

Job Description

Sell2Rent is a pioneering company specializing in residential sale-leaseback transactions in the U.S. We empower homeowners to unlock the equity in their homes while continuing to live in them as tenants, providing financial flexibility during critical moments.

Our innovative approach makes sale-leasebacks a mainstream solution for homeowners facing financial challenges, allowing them to stay in the homes they love. We offer exclusive, high-yield investment opportunities to real estate investors looking for secure, cash-flow generating properties.

About Us

We are dedicated to creating tools that enable families to retain their homes while offering investors attractive, risk-mitigated opportunities. Our mission is to transform the residential real estate market by making sale-leasebacks a mainstream solution.

Role Overview

The VP of Marketing and Growth is a strategic executive role responsible for leading the company's growth strategy and ensuring alignment between product marketing, branding, and revenue objectives. This role manages two distinct audiences—homeowners (sellers) and real estate investors—by overseeing the strategy behind lead generation, customer experience, and conversion optimization across both segments.

In this role, you will be responsible for creating, executing, and continuously refining the entire customer journey, from initial lead generation to transaction closure. You will also manage the product strategy behind all marketing operations, budgeting, and reporting, ensuring that all marketing initiatives are in line with the company's revenue goals.

Key Responsibilities

  • Strategic Leadership & Growth: Develop and execute a comprehensive marketing and growth strategy aimed at maximizing lead generation and improving conversion rates for both seller and investor audiences.
  • Customer Experience & Product Strategy: Oversee the design, strategy, and implementation of the entire customer journey for both sellers and investors—from lead generation to transaction close.
  • CRM Management & Data Analysis: Lead and manage CRM systems (Zoho, HubSpot), ensuring accurate data management, segmentation, and lead tracking across all stages of the customer journey.
  • Lead Generation, Campaign Management, & Conversion Optimization: Lead the creation and execution of multi-channel marketing campaigns across paid media, organic, partnerships, and social media, focusing on lead generation for both seller and investor audiences.
  • Branding, Content, & Creative Direction: Oversee the development of the company's brand strategy, ensuring consistency across all channels—digital and offline.
  • Cross-Department Collaboration & Partnerships: Build and maintain partnerships with strategic platforms and/or companies to enhance lead acquisition and brand awareness, evaluating their performance regularly.

Requirements

  • Master's Degree in Business Administration (MBA), Real Estate, or a related field.
  • 7-10 years of experience in marketing, with at least 5 years in the real estate or PropTech industry, focusing on residential real estate transactions.
  • Proven success in strategic marketing, with experience in managing cross-functional teams and designing comprehensive product-marketing strategies.
  • Expertise in CRM systems (Zoho, HubSpot), lead generation, data management, and conversion optimization.
  • Strong proficiency with AI-driven marketing tools and the ability to leverage automation and AI in customer interactions and lead qualification.
  • Tech-savvy, with a solid understanding of UX/UI, CRM integrations, data flow, and platform development.
  • Strong leadership skills, with the ability to manage marketing budgets, track performance, and drive business growth.

Benefits

Sell2Rent offers long-term growth opportunities, a flexible schedule, 100% remote work environment, and a start-up work environment that fosters innovation and creativity. You will have the opportunity to learn about the USA real estate market and career growth by working with sophisticated business applications.

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