Marketing and Growth Manager

hace 1 semana

Medellín, Antioquia, Colombia Sell2Rent A tiempo completo
About Us:

Sell2Rent is a pioneering company specializing in residential sale-leaseback transactions in the U.S. Our innovative approach empowers homeowners to unlock the equity in their homes while continuing to live in them as tenants, providing financial flexibility during critical moments. At the same time, we offer exclusive, high-yield investment opportunities to real estate investors looking for secure, cash-flow generating properties.

Job Description:

We are seeking a highly skilled and experienced Marketing and Growth Manager to lead our growth strategy and ensure alignment between product marketing, branding, and revenue objectives. This role will oversee the strategy behind lead generation, customer experience, and conversion optimization across both homeowners and real estate investors.

Key Responsibilities:
  • Develop and execute a comprehensive marketing and growth strategy aimed at maximizing lead generation and improving conversion rates for both seller and investor audiences.
  • Lead the product-marketing strategy, ensuring campaigns, branding, and platform experiences are aligned with revenue growth targets.
  • Provide creative and strategic direction for all marketing initiatives, including customer journeys, paid and organic campaigns, social media, SEO, and content marketing.
  • Ensure alignment with sales and product teams to improve lead acquisition, customer engagement, and overall conversion across the company's funnel.
  • Drive innovation within the marketing department, developing new marketing channels, optimizing the marketing budget, and improving return on investment (ROI) and (CAC) customer acquisition cost.
Requirements:
  • Master's Degree in Business Administration (MBA), Real Estate, or a related field.
  • 7-10 years of experience in marketing, with at least 5 years in the real estate or PropTech industry, focusing on residential real estate transactions.
  • Proven success in strategic marketing, with experience in managing cross-functional teams and designing comprehensive product-marketing strategies.
  • Expertise in CRM systems (Zoho, HubSpot), lead generation, data management, and conversion optimization.
  • Strong proficiency with AI-driven marketing tools and the ability to leverage automation and AI in customer interactions and lead qualification.
  • Experience in SEO, paid media, and organic growth strategies across various digital platforms (e.g., Google Ads, social media).
  • Tech-savvy, with a solid understanding of UX/UI, CRM integrations, data flow, and platform development.
  • Strong leadership skills, with the ability to manage marketing budgets, track performance, and drive business growth.
  • Proven ability to collaborate with tech and sales teams to ensure marketing efforts are fully integrated into the company's platform and product development.
  • Financial acumen and hands-on experience managing marketing expenses and budgets, budget forecasting and managing spend-to-revenue ratios.
  • Exceptional communication skills and ability to provide strategic recommendations to senior leadership.

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