Marketing Manager, Colombia
hace 6 días
The Marketing Manager will be responsible for developing and executing on-the-ground marketing campaigns to drive signups, help grow community, increase brand awareness, and elevate the user verification experience. This role will work closely with the global marketing team to develop and execute the longer-term Marketing and Brand Development strategy for Colombia.
Key Responsibilities- Drive awareness and positive brand sentiment that inspires app downloads and reservation sign-ups.
- Create, develop, and implement a comprehensive marketing roadmap which captures locally important insights and tangible go-to-market strategies, including all relevant platforms.
- Partner with Market Managers and cross-functional stakeholders to drive the development, execution and continuous improvement of Worldcoin's post-expansion strategy.
- Connect global & local efforts by aligning global visions with local marketing campaigns and identifying findings from regional teams to advise global strategies.
- Organize and manage community events - shape the local voice of the project, working closely with Community Specialists.
- Maintain the Worldcoin creative standard and strategic integrity in every execution.
We are looking for a highly self-directed, creatively motivated, and experienced marketing professional with a strong track record of achievement. The ideal candidate will have:
- 5+ years of relevant experience in marketing/creative strategy, strategic consulting, business development, corporate strategy or related fields - ideally in a fast-growing tech space or/and fashion/high-end consumer brands.
- A go-getter attitude; someone creative and eager to innovate, to test, fail, learn and evolve.
- The ability to navigate through complexity to achieve results. You pull together diverse individuals with different interests to drive critical processes.
- A solid track record of achievement - e.g. worked in a top tier company/startup, have quickly assumed responsibilities or impacted results.
- Fluency in Spanish and English.
- A strong understanding of local culture, communities, and the best ways to reach them.
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