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Marketing Strategy Manager
hace 2 meses
We are seeking a highly skilled Marketing Strategy Manager to join our team at Beiersdorf S.A. (Colombia). As a key member of our commercial team, you will be responsible for developing and executing marketing strategies across various channels to drive business growth and optimization.
Key Responsibilities- Channel Strategy Development: Develop and execute marketing strategies aligned with our overall business objectives.
- Channel Game Plan Planning: Plan, execute, and analyze the performance of our channel game plans to ensure optimal results.
- Customer Events and Activities: Ensure that our brand strategies are effectively executed and profitable through customer events and activities.
- Marketing Budget Management: Oversee the marketing budget for all channel activities to ensure effective resource allocation.
- Pricing Strategy: Develop and implement pricing strategies to drive business growth.
- Drive In-Store KPIs: Collaborate with sales teams to drive key in-store metrics such as primary shelf, 2nd displays, active accounts, distribution, and drop size.
- Sales Excellence Programs: Lead and manage sales excellence programs for both channels to drive business growth.
- TRAX Support: Support the TRAX team in driving excellence in execution and key performance indicators.
- Agency Collaboration: Lead and manage the collaborative work of agencies to deploy key initiatives.
- University Degree: Hold a university degree or equivalent.
- Strategic Thinking: Possess high-level strategic thinking skills.
- Analytical Skills: Demonstrate high-level analytical skills.
- Results-Driven: Be results-driven and focused on delivering business outcomes.
- Leadership and Teamwork: Possess leadership and teamwork skills to effectively manage and collaborate with cross-functional teams.
- Commercial Experience: Have 5-6 years of experience in commercial areas, including shopper, trade marketing, and sales, with a focus on indirect channels.
- Language Skills: Possess advanced-level English language skills.
- Data Tools: Proficient in MS Office, Power BI, Nielsen, and Kantar data tools.
