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Marketing Manager

hace 2 meses

Bogotá, Bogotá D.E., Colombia Sagan A tiempo completo
Job Title: Marketing Manager - LATAM

Location: Remote

Salary Range: up to 1700 USD

Work Schedule: Monday-Friday, 9:00 AM- 5:00 PM (EST)

Job Type: Independent Contractor

Company Overview:

Sagan is a leading membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions with leading American companies.

Position Overview:

We are seeking a dynamic and experienced Marketing Manager to drive both inbound and outbound marketing efforts to reach and engage our target audience. The ideal candidate will be proficient in developing and executing comprehensive marketing campaigns, managing brand presence, and analyzing performance metrics to optimize ROI.

Key Responsibilities:
  • Campaign Development and Management: Design and implement marketing campaigns across multiple channels, including email marketing, SMS, direct mail, and social media platforms. Create and manage marketing calendars to ensure timely and coordinated campaign execution. Develop compelling artwork and messaging for all marketing efforts to effectively communicate our brand and offerings.
  • Lead Generation and Brand Awareness: Develop strategies to generate leads and enhance brand visibility. Engage with industry groups and forums to promote our brand and foster relationships. Monitor and respond to customer interactions to build a strong online presence.
  • Content Creation: Produce high-quality content for various marketing initiatives, ensuring consistency in tone and messaging. Collaborate with the design team to create visually appealing marketing materials.
  • Performance Analysis: Track and analyze the performance of marketing campaigns using key performance indicators (KPIs). Prepare detailed reports on campaign effectiveness and ROI. Use data insights to refine and improve future marketing strategies.
  • Social Media Management: Oversee and manage all company social media accounts. Create and curate engaging content to grow our social media following and drive user engagement. Stay up-to-date with social media trends and best practices to keep our brand relevant and competitive.
Qualifications:
  • Proven experience in marketing, with a strong focus on campaign development and management.
  • Proficiency in using marketing tools and platforms, including email marketing software, social media management tools, and analytics software.
  • Excellent communication and content creation skills, with an eye for design and attention to detail.
  • Strong analytical skills and the ability to interpret data to drive marketing decisions.
  • Creative thinker with the ability to generate innovative marketing ideas.
  • Ability to work independently and as part of a team in a fast-paced environment.
Desired Attributes:
  • Strong organizational and project management skills.
  • Ability to adapt to changing priorities and manage multiple projects simultaneously.
  • Passion for engaging with online communities and building relationships.
Software Requirements:
  • Proficiency in Canva, Facebook, Instagram, LinkedIn.
  • Experience with Service Titan and Service Titan Marketing Pro is a plus.