Retail Marketing Strategist

hace 1 semana

Colombia Power Digital Marketing, Inc. A tiempo completo
About the Role

We are seeking a highly skilled Retail Marketing Strategist to join our team at Power Digital Marketing, Inc. As a key member of our growth marketing team, you will be responsible for driving revenue growth and brand recognition for our clients through Amazon and retail PPC advertising campaigns.

Responsibilities
  • Manage Amazon and retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes.
  • Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console and other retail media platforms, tying into overall retail business performance.
  • Participate and engage in weekly department scrums and training sessions to further channel knowledge.
  • Continuously seek to improve campaign performance and business impact against client goals.
  • Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients.
  • Participate in the development process for new department training materials.
  • Seek to utilize available AI and delegation resources to assist in their workflow wherever possible.
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
Requirements
  • 2-3 years of digital marketing experience. 1-2 years in agency setting preferred.
  • Minimum 2 years of hands-on experience with Amazon/Retail search advertising, Google paid search advertising, or similar.
  • Significant campaign management experience in one or more of the following additional campaign types:
    • Amazon Ad Console
    • Walmart Connect
    • Instacart Ads
    • Criteo Retail
    • CitrusAd
  • Proficiency in Google/Microsoft Office Suite(s).
  • Other skills required:
    • Strong written and verbal communication skills.
    • Strong organizational and project management skills.
    • Self-motivated individual with a strong desire to succeed.
    • Excellent interpersonal skills.
    • Strong work ethic and ability to learn quickly and independently.
    • Interested in a long-lasting relationship with a growing company.
Key Performance Indicators (KPIs)
  • Hit revenue per team member success metric: $25k+
  • Hit EBITDA per team member success metric: $5k+
  • Below 10% Client Churn Rate.
Most Important Things (MITs)
  • Excellence in channel production and account performance.
  • Internal & client-facing communication.

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