Paid Advertising Strategist

hace 1 semana

Colombia Power Digital Marketing A tiempo completo

**Who We Are**:
We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in putting marketers in a strategic seat at the table and providing value in unparalleled ways.

Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists--challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**Proficiency in spoken and written English at an advanced level is required for this role.

**This is a contract position with the intent to hire as a full-time employee in 30-90 days after start date.

**A day in the life**:
The Paid Advertising Strategist is responsible for owning the execution, performance, and growth of campaigns within their book of business. They are oriented towards the clients’ business success, tying their efforts to the greater business goals. They are self-starters and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. They are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. The Strategist is excellent at providing insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of their service’s strategy and the levers to pull to drive performance.

**Responsibilities**:

- Full ownership and execution of performance marketing via paid social & paid media native platforms
- Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
- Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
- Lead execution of optimizations with regards to performance improvements relative to goals
- Manage all client budgets and/or advise on budget changes based on your expertise
- Effectively own strategic communication internally for client teams
- Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
- Weekly client progress recaps, outlining performance insights and future recommendations.
- Excellent marketing and business strategy acumen
- Complete understanding of the marketing funnel and how to execute via paid social and paid media
- Full understanding of the eCommerce model and lead gen strategies
- Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
- Ownership of performance reporting and strategy communication
- Execute performance reporting A-Z with excellent presentation creation capabilities
- Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps

**Role Requirements**:

- 2-3 years of digital marketing experience. 1-2 years in agency setting
- Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
- Minimum 2 years of experience with Meta Ads for direct response campaigns
- Minimum 2 years of hands-on experience with Search Engine Marketing
- Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
- Significant campaign management experience in one or more of the following additional campaign types:
Performance Max

Standard Shopping

YouTube Ads

Display Advertising

Local campaigns

Bing Ads
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing and paid media’s place in the funnel

Other skills required:

- Strong written and verbal communication skills.
- Strong organizational and project management skills.
- Self-motivated individual with a strong desire to succeed.
- Excellent interpersonal skills.
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company

**Key Performance Indicators (KPIs)**
- $9.5k team-member EBITDA
- Maintain below 10% Client Churn Rate
- 5-7 Accounts

**Most Important Things (MITs

  • Paid Social Strategist

    hace 1 semana

    Colombia Power Digital Marketing A tiempo completo

    **Who We Are**: We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision...

  • Sr Strategist Paid Social

    hace 1 semana

    Colombia Power Digital Marketing A tiempo completo

    Who We Are: We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is...

  • Sr Strategist Paid Social

    hace 2 semanas

    Colombia Power Digital Marketing A tiempo completo

    Who We Are:We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to...

  • Paid Search Ads Strategist

    hace 3 semanas

    Colombia WYN SOLUTIONS A tiempo completo

    ENGLISH B2-C1 REQUIRED **WYN Solutions** WYN Solutions is a leading provider of outsourcing services in the marketing and advertising fields, specializing in serving the automotive industry in the United States. Our dedication to delivering top-notch marketing solutions has made us a trusted partner. **About the Role**: The Paid Search Strategist is...

  • Paid Search Ads Strategist

    hace 1 semana

    Colombia WYN Solutions A tiempo completo

    **B2-C1 ENGLISH REQUIRED** **WYN Solutions** WYN Solutions is a leading provider of outsourcing services in the marketing and advertising fields, specializing in serving the automotive industry in the United States. Our dedication to delivering top-notch marketing solutions has made us a trusted partner. **About the Role**: The Paid Search Strategist is...

  • Paid Search Ads Strategist

    hace 2 semanas

    Colombia WYN Solutions A tiempo completo

    B2-C1 ENGLISH REQUIREDWYN SolutionsWYN Solutions is a leading provider of outsourcing services in the marketing and advertising fields, specializing in serving the automotive industry in the United States. Our dedication to delivering top-notch marketing solutions has made us a trusted partner.About the Role:The Paid Search Strategist is responsible for...

  • Retail Marketing Strategist, Search

    hace 6 días

    Colombia Power Digital Marketing A tiempo completo

    ** ONLY Bilingual applicants with advance English will be considered for this position** **Who We Are**: We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and...

  • Paid Search Expert

    hace 3 meses

    Colombia Hustler Marketing A tiempo completo

    **Company Introduction**: Digital Strategy Group is a dynamic digital marketing agency delivering exceptional Search Engine Optimization, Paid Search Advertising, Social Media Marketing, YouTube Ads and Marketing Automation services. Our operational excellence and dedication to customer satisfaction have earned us a stellar reputation as a reliable source...

  • SEO Strategist

    hace 2 semanas

    Colombia Hustler Marketing A tiempo completo

    **Company Introduction**: - Digital Strategy Group is a dynamic digital marketing agency delivering exceptional Search Engine Optimization, Paid Search Advertising, Social Media Marketing, and Marketing Automation services. _ - Our operational excellence and dedication to customer satisfaction have earned us a stellar reputation as a reliable source to...

  • Creative Strategist

    hace 1 semana

    Colombia Power Digital Marketing A tiempo completo

    **Who We Are**: We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision...

  • Paid Ads Specialist

    hace 1 mes

    Colombia Pax & Beneficia Coffee A tiempo completo

    **Key Responsibilities**: - **Campaign Management**: - Plan, create, and manage paid ad campaigns on Meta platforms (Facebook, Instagram) and TikTok. - Develop strategies to achieve business objectives, including brand awareness, lead generation, and sales. - **Ad Creation and Optimization**: - Design and write compelling ad creatives, including images,...

  • SEO Strategist

    hace 3 semanas

    Colombia Hustler Marketing A tiempo completo

    **Company Introduction**: - Digital Strategy Group, Inc., is a dynamic digital marketing agency delivering outstanding Search Engine Optimization, Paid Search Advertising, Social Media Marketing, and marketing automation services. Our operational excellence and dedication to customer satisfaction have earned us a stellar reputation as a reliable delivery...

  • Retail Marketing Strategist, Search

    hace 2 semanas

    Colombia Power Digital Marketing A tiempo completo

    ONLY Bilingual applicants with advance English will be considered for this positionWho We Are:We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences....

  • Digital Advertising Analyst

    hace 4 semanas

    Colombia Connempathy A tiempo completo

    We are looking for ad operations support for our Paid Social team for a fashion e-commerce company. What you can bring - Great communication skills - A high level of attention to detail - Experience in digital advertising (especially Facebook, TikTok and Snapchat) - Team player mentality - your contributions will make our business and team stronger! What...

  • Paid Media Specialist

    hace 3 semanas

    Colombia Solvo Global SAS A tiempo completo

    Duties and Responsibilities: Campaign Management: - Plan, create, and manage paid media campaigns on platforms such as Google Ads, Microsoft Advertising, META Ads (Facebook & Instagram), LinkedIn, and other relevant channels. - Conduct keyword research, audience targeting, and ad copy creation to optimize campaign performance. Performance Analysis: -...

  • Influencer Strategist

    hace 1 semana

    Colombia Power Digital Marketing A tiempo completo

    Who We Are: We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is...

  • Paid Ads Specialist

    hace 2 semanas

    Colombia Pax & Beneficia Coffee A tiempo completo

    Key Responsibilities:- Campaign Management: Plan, create, and manage paid ad campaigns on Meta platforms (Facebook, Instagram) and TikTok. Develop strategies to achieve business objectives, including brand awareness, lead generation, and sales.- Ad Creation and Optimization: Design and write compelling ad creatives, including images, videos, and copy....

  • Ads Creatives Strategist

    hace 3 semanas

    Colombia Hustler Marketing A tiempo completo

    The main purpose of the Ads Creatives Strategist is to provide our clients with top-quality creative media. This may include researching and reaching out to potential content creators and keeping up-to-date with the ever-changing TikTok and Instagram Reels trends. The Ad Creatives Strategist will need to develop a deep understanding of each individual...

  • Paid Media Specialist

    hace 2 semanas

    Colombia Solvo Global SAS A tiempo completo

    Duties and Responsibilities:Campaign Management: Plan, create, and manage paid media campaigns on platforms such as Google Ads, Microsoft Advertising, META Ads (Facebook & Instagram), LinkedIn, and other relevant channels. Conduct keyword research, audience targeting, and ad copy creation to optimize campaign performancePerformance Analysis: Monitor and...

  • Paid Search Manager

    hace 1 semana

    Colombia WYN Solutions A tiempo completo

    **About WYN** WYN Solutions is a leading provider of outsourcing services in the marketing and advertising fields, specializing in serving the automotive industry in the United States. Our dedication to delivering top-notch marketing solutions has made us a trusted partner. **The Role** Join us to lead Google Ads and paid social media strategies and...