B2B Email Marketing Strategist

hace 1 mes

Colombia Power Digital Marketing, Inc. A tiempo completo
Job Title: B2B Email Marketing Strategist

We are a tech-enabled growth firm that ignites revenue and brand recognition for leading and emerging companies worldwide. Our people-first approach values diversity in backgrounds and experiences, and we believe our culture is key to our success.

As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development.

Our proprietary technology, nova, analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. Our dynamic team of consultative marketers, creatives, analysts, and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Responsibilities:
  • Define and drive email marketing and SMS strategy for PDM's B2B clients.
  • Manage daily operations of the email marketing channel – marketing calendar, strategy, and content, build and deployment of email campaigns, as well as A/B testing, measurement, and reporting.
  • Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement.
  • Collaborate with creative team to ensure brand guidelines are followed in emails.
  • Report and provide recommendations on lifecycle programs' performance monthly to clients.
  • Use data to continuously test, measure, and optimize the email marketing program.
  • Partner and collaborate cross-functionally with all other internal digital channels.
Requirements:
  • 2-5 years experience in B2B email marketing strategy, production, and end-to-end campaign management.
  • Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly.
  • Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar.
  • SMS experience (preferred).
  • Expertise in email best practices, including segmentation, deliverability, copy, and design approaches.
  • Working knowledge of HTML/CSS for email coding.
  • Strong communication, rapport building, and presentation skills, as well as the ability to navigate difficult conversations.
Key Performance Indicators (KPIs):
  • Manages 5-7 B2B enterprise or growth accounts.
  • Below 10% client churn rate.
  • Hitting defined EBIDTA goal.
Most Important Things (MITs):
  • Strategic management of email and SMS campaigns, innovating and/or optimizing to maximize performance.
  • Professional communication – ability to present clearly and concisely and problem solve.
  • Adoption of Power Digital's processes, product innovations, and tools.

We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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