Digital Marketing Strategist

hace 3 meses

Colombia Power Digital Marketing, Inc. A tiempo completo

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

  • As a Digital Marketing Strategist, you are responsible for owning the execution, performance, and growth of Paid Media advertising campaigns within your book of business. You are oriented towards your clients’ business success, tying your efforts to the greater business goals. You are a self-starter and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.

Responsibilities:

  • Employ AI technologies to enhance and optimize business processes.
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
  • Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes.
  • Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
  • Participate and engage in weekly department scrums and training sessions to further channel knowledge.
  • Continuously seek to improve campaign performance against client goals.
  • Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients.
  • Seek to utilize available AI and outsource resources to assist in their workflow wherever possible.
  • Participate in the development process for new department training materials.

Role Requirements:

  • 2-3 years of digital marketing experience. 1-2 years in agency setting.
  • Minimum 2 years of hands-on experience with Search Engine Marketing.
  • Proficiency in Google/Microsoft Office Suite(s).
  • Proficiency in Google Analytics.
  • Strong understanding of full-funnel marketing and paid media’s place in the funnel.
  • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development.
  • Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads.
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills.
  • Self-motivated individual with a strong desire to succeed.
  • Excellent interpersonal skills.
  • Strong work ethic and ability to learn quickly and independently.
  • Interested in a long-lasting relationship with a growing company.

Key Performance Indicators (KPIs)

  • $9.5k team-member EBITDA.
  • Maintain below 10% Client Churn Rate.
  • 5-6 Accounts.

Most Important Things (MITs)

  • Excellence in channel production and account performance.
  • Internal communication.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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