Retail Marketing Strategist, Search

hace 1 semana

Colombia Power Digital Marketing A tiempo completo

** ONLY Bilingual applicants with advance English will be considered for this position**

**Who We Are**:
We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in putting marketers in a strategic seat at the table and providing value in unparalleled ways.

Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**Proficiency in spoken and written English at an advanced level is required for this role.

**This is a contract position with the intent to hire as a full-time employee in 30-90 days after start date.

**A day in the life**:

- The Retail Marketing Strategist, Search is responsible for owning the execution, performance, and growth of Amazon & retail PPC advertising campaigns within their book of business. They are oriented towards the clients’ business success, tying their efforts to the greater business goals. They are self-starters and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. They are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. The Strategist is excellent at providing insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of their service’s strategy and the levers to pull to drive performance.

**Responsibilities**:

- Manage Amazon & retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
- Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance
- Participate and engage in weekly department scrums and training sessions to further channel knowledge
- Continuously seek to improve campaign performance & business impact against client goals against client goals
- Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
- Seek to utilize available AI and delegation resources to assist in their workflow wherever possible
- Participate in the development process for new department training materials

**Role Requirements**:

- 2-3 years of digital marketing experience. 1-2 years in agency setting preferred
- Minimum 2 years of hands-on experience with Amazon / Retail search advertising, Google paid search advertising, or similar
- Significant campaign management experience in one or more of the following additional campaign types:

- Amazon Ad Console
- Walmart Connect
- Instacart Ads
- Criteo Retail
- CitrusAd
- Proficiency in Google/Microsoft Office Suite(s)
- Other skills required:

- Strong written and verbal communication skills.
- Strong organizational and project management skills.
- Self-motivated individual with a strong desire to succeed.
- Excellent interpersonal skills.
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company

**Key Performance Indicators (KPIs)**
- Hit revenue per team member success metric: $25k+
- Hit EBITDA per team member success metric: $5k+
- Below 10% Client Churn Rate

**Most Important Things (MITs)**
- Excellence in channel production and account performance
- Cross-channel collaboration
- Internal & client-facing communication
- Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility._

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