Social Media Marketing Strategist

hace 24 horas


Colombia Addi A tiempo completo

About Addi

We are a pioneering fintech company transforming the financial landscape in Latin America. Our mission is to create fair, simple, and affordable financial services that empower our clients, treating them with dignity, and building financial freedom.

Job Summary

We are seeking an experienced Social Media Marketing Strategist to develop and execute a comprehensive social media strategy across all platforms where the brand is present. This includes defining clear roles, structuring content axes, managing all social media channels, analyzing engagement metrics, and driving brand awareness.

Main Responsibilities

  • Develop detailed social media plans with clear roles and objectives, optimizing content and frequency for the highest-performing platforms.
  • Produce and publish a consistent stream of high-quality, relevant content that drives traffic to our website, following a clear and coherent social media strategy.
  • Grow our social media following and engagement, ensuring our brand is more prominent and recognized in the industry.
  • Partner with Brand, Growth, and Comms teams, ensuring alignment on campaign objectives, messaging, and creative execution.

Requirements

  • Has successfully defined, created, and executed social media strategies.
  • Proven experience in creating engaging and high-quality content, particularly in the fintech or financial services sector, while following a clear and coherent brand strategy per platform.
  • Strong track record of managing social media platforms, with demonstrated success in growing followers and boosting engagement.
  • Strong analytical skills and ability to understand key business drivers.

Benefits

  • Competitive salary: $100,000 - $120,000 per year.
  • Generous equity package.
  • 100% health insurance (and 100% for dependents).
  • Flexible time-off.
  • Learning budget.

How We Work

We follow a transparent hiring process to ensure we find the best fit for our team. This includes a video chat interview with our recruiter, followed by meetings with our hiring manager, Head of Comms, and one of our founders. You will also have the opportunity to present a business case presentation to showcase your skills and expertise.



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