Performance Social Strategist

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

• As the Social Strategist, you are responsible for crafting and executing comprehensive social media strategies for clients across diverse industries. This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution. As a highly autonomous and creative team member, you will navigate a fast-paced workload, actively participate in team collaboration, and remain at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients.

Responsibilities:

• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
• Social Strategy Development: Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships.
• Influencer Programming Strategy & Production: Proficient in strategically driving influencer programming through identifying, vetting and slating influencer talent and creators for campaigns. This includes negotiating, communicating deliverables, seeing partnership through from execution to completion, and reporting on performance.
• Performance Influencer Production: Oversee the end-to-end process of sourcing and negotiating with influencers for performance-based campaigns, including managing dark ads, partnership ads, and whitelisting strategies to optimize client ROI.
• Boosted Post Management: Drive key performance indicators such as profile visits, engagement, and follower growth through the strategic deployment of boosted posts, utilizing creative audience targeting techniques to maximize impact.
• Commerce Optimization: Manage social commerce initiatives across platforms like TikTok and Meta, including the setup and continuous optimization of social shops to enhance conversions and drive revenue for clients.
• Data-driven Reporting and Analytics: Utilize storytelling techniques to deliver insightful reports to clients, showcasing campaign performance metrics and utilizing testing roadmaps to iterate and improve strategies. Forecasting future performance based on data analysis is a key component of this responsibility.
• Cross-functional Collaboration: Work closely with internal teams such as creative, account management, and sales to ensure alignment on client objectives and to leverage resources effectively in campaign execution.
• Client Communication: Maintain clear and effective communication with clients, providing regular updates on campaign performance, insights, and recommendations for optimization to ensure client satisfaction and retention.
• Continuous Learning and Innovation: Stay abreast of industry trends and platform updates, actively seeking out new opportunities and innovative strategies to enhance the performance of influencer campaigns and social commerce initiatives.

Role Requirements:

• 2+ years of experience in social media (agency experience preferred).
• Industry Expertise: Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies.
• Client Variety: Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility.
• Strong Analytical Skills: Ability to analyze campaign data effectively, derive actionable insights, and make data-driven decisions to optimize campaign performance and achieve client goals.
• Commerce Management Experience: Previous experience managing social commerce initiatives, including setting up and optimizing social shops on platforms like TikTok and Meta, to drive revenue and conversions.
• Performance Influencer Management: Demonstrated proficiency in managing influencer campaigns focused on driving specific performance metrics such as conversions, click-through rates, and ROI.
• Proficiency in Ads Manager Platforms: Comfort and familiarity with navigating and utilizing Ads Manager platforms across Meta (Facebook and Instagram) and TikTok, including but not limited to campaign setup, targeting options, budget optimization, and performance tracking.
• Autonomous Workflow Capability: Highly self-motivated and capable of working independently to develop, execute, and manage social media strategies while delivering exceptional results.

Key Performance Indicators (KPIs):

• Established goals/targets for 100% of accounts.
• Hitting within 15% of target forecast OR having key recommendations in place to hit goals.
• Below 10% Client Churn Rate.
• Understands all strategies of department and can execute on 100%.
• Can navigate 100%+ difficult probing questions on performance.

Most Important Things (MITs):

• Client Performance and Sentiment.
• Autonomous workflow management and account ownership.
• Department Support.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.