Digital Marketing Strategist

hace 2 días


Colombia Power Digital Marketing, Inc. A tiempo completo

At Power Digital Marketing, Inc., we're on a mission to help leading and emerging companies drive revenue growth and brand recognition. As a people-first firm, we value diversity in backgrounds and experiences, and we strongly believe our culture is key to our success.

We offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Our proprietary technology, nova, analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A.

The Lifecycle Marketing B2B Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution, all within our B2B client roster. This role requires strategic management of email and SMS campaigns, innovating and/or optimizing to maximize performance.

This is an extremely cross-functional role that will be closely working with creative, content, web, and other departments in the company. The ideal candidate should have strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly.

Key Performance Indicators (KPIs) for this role include managing 5-7 B2B enterprise or growth accounts, below 10% client churn rate, and hitting defined EBIDTA goal. We're looking for someone who can adopt Power Digital's processes, product innovations, and tools, and communicate effectively with clients and colleagues.

This role offers an estimated salary range of $85,000 - $110,000 per year, depending on experience. If you're passionate about digital marketing, enjoy working with data, and are looking for a challenging and rewarding role, we encourage you to apply.



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