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Senior Email Marketing Strategist
hace 2 meses
At Power Digital Marketing, Inc., we are seeking a highly skilled Senior Email Marketing Strategist to join our team. As a key member of our growth marketing firm, you will be responsible for developing and executing email marketing strategies that drive revenue growth and brand recognition for our clients.
Key Responsibilities:
- Define and drive email marketing strategy for Power Digital clients.
- Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as the A/B testing, measurement and reporting.
- Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement.
- Use data to continuously test, measure and optimize the email marketing program.
- Partner and collaborate cross-functionally with other internal digital channels.
- Deliver reporting metrics, key learnings and strategic recommendations to clients.
- Information sharing, and training team on strategic tactics and implementation tools.
Requirements:
- 5+ years experience in email marketing strategy, production and end-to-end campaign management.
- Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly.
- Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar.
- SMS experience.
- Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
- Working knowledge of HTML/CSS for email coding.
- Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations.
What We Offer:
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
We are an Equal Opportunity Employer and welcome applications from diverse candidates. If you are a motivated and experienced email marketing professional looking for a new challenge, please submit your application.
