Digital Marketing Strategist
hace 2 semanas
We are a dynamic and innovative company that provides top-notch digital marketing services to our clients. Our team is passionate about staying ahead of the curve and delivering exceptional results.
Job DescriptionWe are seeking a highly skilled Digital Marketing Manager to join our team. The successful candidate will be responsible for developing and executing comprehensive digital marketing campaigns that drive business growth and revenue.
Key Responsibilities:- Strategy Development: Collaborate with clients to understand their goals, target audience, and market to create customized digital marketing strategies that drive business growth.
- Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to, SEO, SEM, social media, email marketing, content marketing, and paid advertising.
- Performance Tracking and Analysis: Monitor, analyze, and report on key performance metrics to measure the success of campaigns and make data-driven decisions for continuous improvement.
- Team Collaboration: Work closely with internal teams to ensure seamless execution of campaigns, coordinating efforts to deliver consistent messaging and branding across all channels.
- Budget Management: Manage and allocate budgets effectively across different campaigns and channels, ensuring optimal utilization to achieve maximum ROI.
- Content Strategy: Collaborate with content creators to develop compelling and engaging content that resonates with target audiences and supports overall campaign goals.
- SEO and SEM: Oversee search engine optimization (SEO) and search engine marketing (SEM) strategies to improve organic rankings and drive targeted traffic to clients' websites.
- Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and lead generation.
- Client Communication: Maintain regular communication with clients, providing updates on campaign progress, performance insights, and recommendations for optimization.
- Market Research: Stay updated with industry trends, competitor activities, and emerging digital marketing technologies to ensure the company remains at the forefront of innovation.
- Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree is a plus).
- Proven experience 5+ years in digital marketing, with a strong track record of managing successful campaigns.
- Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, SEO tools, social media management tools, etc.
- In-depth knowledge of various digital marketing channels and strategies, including SEO, SEM, social media, content marketing, email marketing, and paid advertising.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and interpersonal skills, with the ability to work effectively in a collaborative team environment.
- Creative thinking and problem-solving skills to develop innovative marketing strategies.
- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Certifications in relevant digital marketing disciplines (Google Ads, Google Analytics, etc.) are a plus.
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