Digital Marketing Strategist for Email and SMS Channels

hace 7 días

Bogotá, Bogotá D.E., Colombia Talent Hackers A tiempo completo
About the Role

This is a remote position that requires a skilled Digital Marketing Strategist to manage email and SMS channels for our clients.

The ideal candidate will have at least two years of experience in email marketing and one year of experience managing email and SMS accounts. They should be familiar with Klaviyo, Postscript, and Attentive platforms and have experience segmenting email and SMS lists.

As a key member of our team, you will assist in managing client relationships, outlining and implementing strategy, overseeing reporting, and building across client email and SMS channels. Your main objective will be to help improve and optimize customer life cycles and drive profitable growth for our clients.

We are looking for a proactive problem-solver with excellent communication and analytical skills, who can think strategically and work independently in a fast-paced environment.

Core Responsibilities:

  • Assist primary POC and relationship manager for assigned client accounts
  • Manage email production process end-to-end through ideation, handoff to design, email build and scheduling, segmentation, and deployment
  • Assist with logic for email + SMS campaigns and automation
  • Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc
  • Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations
  • Work closely with creative team to identify trends, share learnings, and recommend new strategies
  • Assist with project coordination for new email triggers, transactional emails, and special projects
  • Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs

Requirements:

  • Preferring Bachelor's degree
  • At least two years of experience in email marketing
  • At least one year of experience managing Email + SMS accounts and providing strategy

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