Digital Marketing Strategist

hace 4 días

Bogotá, Bogotá D.E., Colombia Ingepsy A tiempo completo

Job Title: Digital Marketing Strategist

**Company Overview**
Sagan is a unique membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions with leading American companies.

**Job Summary**
We are looking for an experienced and client-focused Account Manager to join our marketing team. In this role, you will be the primary point of contact for our clients and play a key role in driving email and SMS marketing strategies. You will collaborate with various team members, including designers and copywriters, to ensure the successful execution of marketing campaigns.

**Responsibilities**
• Serve as the primary point of contact for marketing clients, ensuring their needs and expectations are consistently met.
• Respond to client communications within 12 hours, Monday through Friday, to foster strong relationships.
• Work closely with internal teams to align marketing strategies and ensure the on-time launch of campaigns, coordinating with graphic designers, copywriters, and email deliverability experts.
• Provide data-driven reports to clients, reviewing marketing performance regularly and identifying areas for improvement.
• Manage comprehensive content calendars for each client, ensuring content is approved and maintaining consistency and quality.
• Assist with campaign creation and auditing, collaborating with the team to ensure effective execution.
• Share key insights from client strategies with the internal team to improve overall marketing performance.
• Utilize organizational tools and client marketing platforms to execute initiatives effectively.

**Requirements**
• 2+ years of experience in digital marketing.
• 1+ years of experience as an Account Manager in a digital marketing agency.
• Preferred: 2+ years of experience in email marketing for both consumer and B2B markets.
• Proficiency with email service providers and SMS/text platforms is highly desirable.
• Strong skills in Microsoft Excel or Google Sheets for data analysis.
• Basic knowledge of laws and regulations related to email and text marketing.
• Solid understanding of key performance factors such as audience, content quality, open rates, click-through rates, and conversion rates.
• Excellent written and verbal communication skills.
• Strong active listening skills, attention to detail, and empathy toward client goals.
• Ability to build rapport with both clients and internal team members.

**Location**
Remote (CST Time zone)

**Estimated Salary Range**
Up to $1200 USD per month

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