Email Marketing Specialist

hace 4 días


Bogotá, Bogotá D.E., Colombia Talent Hackers A tiempo completo
Role Overview

Talent Hackers is seeking a highly skilled Email + SMS Strategist to join our team. As an important member of the Email + SMS team, this role will focus on managing client relationships, outlining and implementing strategy, overseeing reporting, and building across client email and SMS channels.

Main Responsibilities
  • Assist primary POC and relationship manager for assigned client accounts, ensuring seamless communication and collaboration.
  • Manage email production process end-to-end, from ideation to design, build, scheduling, segmentation, and deployment.
  • Develop logic for email + SMS campaigns and automation, driving efficient processes and optimal results.
  • Oversee Email + SMS account strategy, including segmentation, list growth, A/B tests, and other key initiatives.
  • Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, providing thoughtful analysis and recommendations.
  • Collaborate closely with the creative team to identify trends, share learnings, and recommend new strategies.
  • Assist with project coordination for new email triggers, transactional emails, and special projects.
Requirements

To succeed in this role, you should possess:

  • A preference for a Bachelor's degree in a relevant field.
  • At least two years of experience in email marketing, with a focus on strategic planning and execution.
  • At least one year of experience managing Email + SMS accounts and providing strategy.


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