Email Marketing Strategist and Specialist

hace 1 mes

Bogotá, Bogotá D.E., Colombia Talent Hackers A tiempo completo
About the Role

This is a remote position where you will be working closely with the Email + SMS team to manage client relationships and develop strategies for email and SMS campaigns.

The Email + SMS Strategist will be responsible for overseeing reporting, building across client email and SMS channels, and improving customer life cycles. This is an exciting opportunity for candidates who want to grow a stronger understanding of a brand's marketing mix.

Key responsibilities include:

  • Assisting the primary POC and relationship manager for assigned client accounts
  • Managing email production process end-to-end through ideation, design, email build and scheduling, segmentation, and deployment
  • Assisting with logic for email + SMS campaigns and automation
  • Managing and overseeing Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc
  • Executing and evaluating weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations
  • Working closely with the creative team to identify trends, share learnings, and recommend new strategies
  • Assisting with project coordination for new email triggers, transactional emails, and special projects
  • Staying current on email and SMS best practices and industry standards; continuously recommending new approaches, innovative ideas, and/or technologies to deliver on KPIs
Requirements
  • Preference for Bachelor's degree
  • At least two years of experience in email marketing
  • At least one year of experience managing Email + SMS accounts and providing strategy
  • Hands-on experience with Klaviyo / Postscript / Attentive
  • Experience segmenting email and SMS lists
  • Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams
  • Excellent communication and analytical skills
  • Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
  • Ability to think strategically, work independently, and thrive in a fast-paced, collaborative environment
  • Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams
  • Ability to work PST

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