Digital Marketing Strategist for Ecommerce Growth

hace 1 mes

Bogotá, Bogotá D.E., Colombia Ingepsy A tiempo completo

About Ingepsy

Ingepsy is a company that offers remote positions with exciting opportunities for growth and development.

Job Summary

We are seeking a highly skilled Email + SMS Strategist to join our team. The successful candidate will assist in managing client relationships, outlining and implementing strategy, overseeing reporting, and building across client email and SMS channels.

Key Responsibilities

  • Assist the primary POC and relationship manager for assigned client accounts.
  • Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment.
  • Ability to assist with logic for email + SMS campaigns and automation.
  • Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc.
  • Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations.
  • Work closely with the creative team to identify trends, share learnings, and recommend new strategies.
  • Assist with project coordination for new email triggers, transactional emails, and special projects.
  • Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs.

Requirements

To be successful in this role, you must have:

  • At least two years of experience in email marketing.
  • At least one year of experience managing Email + SMS accounts and providing strategy.
  • Hands-on experience with Klaviyo/Postscript/Attentive.
  • Experience segmenting email and SMS lists.
  • Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams.
  • Excellent communication and analytical skills.
  • Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks.
  • Ability to think strategically, work independently, and thrive in a fast-paced, collaborative environment.
  • Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams.
  • Ability to work PST.

Preferred Qualifications

Prior experience in a marketing capacity for a D2C ecommerce brand or in an ecommerce related role in an agency setting is a plus.

Salary Range

$60,000 - $80,000 per annum, depending on experience.

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