Digital Marketing Campaign Strategist

hace 4 días


Bogotá, Bogotá D.E., Colombia Onda A tiempo completo

About Onda

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Onda is a leading provider of digital marketing solutions for e-commerce brands. Our team of experts helps clients achieve their goals through innovative and effective marketing strategies.

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Job Overview

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We are seeking an experienced Email/SMS Marketing Strategist to join our network of talented freelancers. As an independent contractor, you will work with us to develop and execute email and SMS marketing campaigns that drive engagement and revenue growth for our clients.

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Responsibilities

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  • Develop and implement email and SMS marketing strategies to achieve client goals and objectives">
  • Conduct market research and analysis to identify target audiences and create customer segments for campaigns">
  • Create engaging and effective email and SMS content that aligns with client brand messaging and voice">
  • Collaborate with designers to develop visually appealing email templates and graphics">
  • Monitor and analyze email and SMS campaign performance metrics, including open rates, click-through rates, and conversions">
  • Stay up-to-date on industry trends and emerging email and SMS marketing technologies">
  • Work closely with cross-functional teams to ensure campaigns are delivered on time and meet client expectations">
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Skills and Qualifications

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To be successful in this role, you should have:

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  • 5+ years of experience in email and SMS marketing">
  • Experience with email marketing automation platforms, such as Klaviyo">
  • Familiarity with SMS marketing platforms and tactics">
  • Strong written and verbal communication skills, with the ability to craft compelling email and SMS copy">
  • Excellent organizational and project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously">
  • Ability to analyze data and extract insights to inform marketing strategies">
  • Understanding of email and SMS marketing best practices and industry trends">
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Compensation

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The estimated salary for this position is $60,000 - $80,000 per year, depending on experience and qualifications. We offer a flexible schedule, with meetings and communications with clients occurring between 9 am and 5 pm EST.

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Benefits

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As an independent contractor, you will have the freedom to set your own rate and work from anywhere. You will also have access to various support functions, including scheduling, billing, and client resolution.



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