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Brand Analyst

hace 4 meses

Bogotá, Bogotá D.E., Colombia AbbVie A tiempo completo
Job Description

Join us at AbbVie, where medicine, aesthetics, and science are powered by some of the brightest minds in the world.

We're a dynamic biopharmaceutical company that offers you the resources you need and a global reach that empowers your innovative mindset. From day one, we've known it takes teamwork, passsion, and culture built on diversity and inclusion to develop the scientific breakthroughs, innovative pipelines, and therapies that change millions of patients' lives around the world. In short, we know it takes you make those groundbreaking advancements happen.

Ready to innovate together? We are looking for a qualified candidate to be our Marketing Analyst e nrich the patient experience by working closely with In-Field Teams to deploy marketing initiatives, coordinating all activities related to marketing materials, and supporting other In-Field Teams' related processes placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations. Market Analysis + analysis numeric y de forecast, data analytics

Major Responsibilities:

  • Actively engage with multiple stakeholders in order to foster gathering of insights.
  • Support implementation of Marketing-led initiatives including supporting coordination with partner agencies to deliver appropriate campaign content, logistic support for cycle and kick-off meetings, patient-focused solutions and multi-channel and digital campaigns.
  • Share In-Field best practices, and support In-Field Teams in their tactical executions to align In-Field Team activities.
  • Support marketing colleagues in the development of Marketing Materials, in gathering information for forecasting.
  • KPI monitoring and budget tracking as appropriate.
  • Budget track of the brands and ensure in time invoicing.
  • Core Brand Team member for active participation in the strategy execution.
  • Storytelling: owner of the analysis, dashboards, and interactive communication of the data to internal and stakeholders.
  • Liaise with Commercial Excellence to execute market research and customer interviews to inform Brand Planning.
  • Veeva, SEC – Logistic Support.
  • Brand Team participation and analysis of strategy.

·

Qualifications

Qualifications:

  • Bachelor's Degree or equivalent, marketing qualifications preferred.
  • Digital knowledge and experience (must).
  • Advanced English.
  • Analytical skills to transform data into actionable plans.
  • Good Communication.
  • Knowledge of basic marketing skills and principles for conducting market research.
  • Sales or customer-facing experience and/or experience of working in other functions preferred.
  • Understands the market, range of customer and stakeholder needs as well as issues related to the therapy area, the healthcare environment and evolving landscape.
  • Knowledge of the pharmaceutical industry business, policies, and procedures.
  • Ability to apply strong patient empathy and understandings of customer needs when developing tailored messages and materials.
  • Agility and Accountability for the delivery of results.
Additional Information

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie's policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.