Digital Campaign Specialist
hace 2 semanas
At Publicis Global Delivery, we are seeking a skilled Search Analyst to lead digital campaigns for our assigned advertisers. As a key member of our team, you will be responsible for setting up and managing search campaigns across multiple platforms, including Google Ads, Bing Ads, SA360, Apple, and Amazon Search.
Key Responsibilities:
- Set up and optimize search campaigns, ensuring alignment with client objectives and brand guidelines.
- Monitor campaign performance, identifying areas for improvement and implementing data-driven strategies to enhance results.
- Collaborate with internal stakeholders to provide regular performance updates and pacing strategies.
- Ensure the quality of deliverables and campaign setup within search media platforms.
- Proactively identify growth opportunities and communicate them to clients, formulating campaign strategies and researching keywords.
- Generate powerful insights that add value to campaign performance and focus on better results.
Requirements:
- Strong knowledge of search media platforms, including Google Ads, Bing Ads, and SA360.
- Excellent communication and analytical skills, with a focus on quality and attention to detail.
- Bachelor's degree in marketing, advertising, communication, business, or a relevant field.
- At least 1-3 years of experience in search media campaign management or optimization.
- English language proficiency (B2+ or higher).
- Strong knowledge of MS Excel functions and bidding management tools.
- Paid search tools: Google/Bing Editor (desired).
About Us:
Publicis Global Delivery is a leading global delivery network, with over 5,000 employees worldwide. We are passionate about digital transformation, cross-team communication, and the digital ecosystem. If you are eager to grow with us and make a meaningful impact, we encourage you to apply for this exciting opportunity.
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