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Brand Manager- Doritos
hace 3 meses
Somos PepsiCo
Únete a PepsiCo y atrévete a transformar Somos el hogar perfecto para personas curiosas, pensadoras y agentes de cambio. Desde el liderazgo hasta la primera línea, nos emociona el futuro y trabajamos en equipo para hacer del mundo un lugar mejor
Ser parte de PepsiCo significa formar parte de una de las mayores empresas de alimentos y bebidas del mundo, con nuestras marcas icónicas que se consumen más de mil millones de veces al día en más de 200 países. En Andinos, PepsiCo cuenta con marcas reconocidas como DETODITO, TROPICANA, CHEESE TRIS, CONCORDIA, PLATANITOS, KCHITOS, entre otras.
Una carrera en PepsiCo significa trabajar en una cultura donde todas las personas son bienvenidas. Aquí, puedes atreverte a ser tú. No importa quién seas, de dónde seas o a quién ames, siempre puedes influir en las personas que te rodean y causar un impacto positivo en el mundo.
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ResponsibilitiesLa oportunidad
This role leads Doritos, providing local expertise according to market needs. In this role the person will be responsible for developing brand strategy with manager support, while reaching volume, sales and SOM objectives in the country through the on time developing of brand strategy: activations, Innovations and Equity Plans execution.
A highly collaborative approach is required with key stakeholders, including LATAM Sector MKT team, Market Unit leader, Commercial Market Unit teams and key global functions (R&D, Finance, etc.)
This will be achieved by landing Regional and Local initiatives which will require quality inputs from consumer, customer and channels while navigating through a highly dynamic and fast-paced environment driven by results.
Expertise in A&M management to guarantee ROI, W/NW targets and profitability.
Tu impacto
Como Fld Mktg Sr Analyst - Doritos tus responsabilidades constarían de...
Functional Lead
Leads Doritos providing local expertise according to market needs. Leads Innovation calendar for Doritos in Colombia Landing and execution of Regional and Local initiatives. Deliver sales, volume and market share objectives according to aligned plans with market unit. Actively participes in developing plans based on the LATAM Ecosytem of the Future Strategy to expand categories and gain share in Colombia. Works together with other areas to develop robust 360 commercial activations to maximize growth.Planning & Execution
Executes plan to achieve brand goals according with market and commercial unit expectations. Direct involvement in five-year strategic and annual operating plan creation, working closely with LATAM Category, Innovation and Commercial Teams. Monitors and assesses brand business performance and market trends. Builds and delivers strong analytics to support the business and design actionable plans.Field Commercial Activation
Provides solid direction to the category and Commercial activation teams in order to localize effectively the brand marketing mix on each customer/channel, including Core initiatives, Innovations and promotions. Manages relationship and leads creative and media agencies in campaign creation / adaptation from brief development to executions delivery and implementation. Qualifications¿A quién buscamos?
Bachelor Degree in Business Administration, Marketing or related, MBA optional Brand Management necessary, ideally in FMCG at least 3 years. Strong analytical skills. Knowledge of the consumer goods industry in Colombia, consumers, shoppers, customers, channels. Proven track record driving business growth. Displays a robust set of personal values and ethics behaviors. Fluent in English & Spanish Experience collaborating and influencing regional/global teams.Si esta es una oportunidad que te interesa, te alentamos a postularte aún si no cumples con el 100% de los requisitos.
Qué puedes esperar de nosotros:
Oportunidades para aprender y desarrollarte todos los días a través de una amplia oferta de programas. Plataformas internas digitales que promueven el self-learning. Programas de desarrollo de acuerdo con habilidades de Liderazgo. Entrenamientos especializados de acuerdo con el rol. Experiencias de aprendizaje con proveedores internos y externos. Nos encanta celebrar el éxito, por lo que contamos con programas de reconocimiento por antigüedad, comportamientos, liderazgo, momentos de vida, entre otros. Programas de bienestar financiero que te ayudarán a alcanzar tus metas en todas las etapas de la vida. Un programa de flexibilidad que te permitirá balancear tu vida personal y laboral, adaptando tu jornada laboral a tu estilo de vida. Y porque tu familia también es importante para nosotros, ellos también pueden gozar de beneficios como nuestra Línea de Bienestar, miles de Convenios y Descuentos, programas de Becas para tus hijos, Planes de Ayuda para diferentes momentos de vida, entre otros.En PepsiCo, estamos comprometidos con impulsar un equipo de trabajo diverso al crear un espacio colaborativo, equitativo e incluyente, en donde todos y todas independientemente de cómo nos vemos, de dónde somos o a quién amamos- tengamos una voz.
Ofrecemos oportunidades únicas para contratar personas calificadas y diversas, independientemente de su género, raza, orientación sexual, religión, nacionalidad, edad o discapacidad.
