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Brand Marketing Director

hace 2 meses


Bogotá, Bogotá D.E., Colombia Yankee Candle A tiempo completo

Job ID: 1475

Alternate Locations: Remote

Yankee Candle is a prominent consumer products company recognized for its extensive range of scented candles and home fragrance solutions. With a commitment to quality and innovation, we pride ourselves on our ability to create memorable experiences for our customers. Our culture is driven by core values that emphasize Integrity, Collaboration, Passion for Excellence, Ownership, and Leadership.

This role is pivotal in overseeing the marketing and communication strategies for our home fragrance product line. The individual will be accountable for the brand's strategic direction and financial performance, ensuring that we meet our objectives in both the short and long term. Key responsibilities include the development of annual marketing plans, budget management, and market analysis to uncover new growth opportunities. The marketing manager will also coordinate daily marketing activities, driving brand growth and executing comprehensive marketing initiatives, including product management, pricing strategies, new product launches, digital marketing, and promotional campaigns.

Key Responsibilities

Formulating the marketing and brand strategy for the product line in alignment with global business goals. Crafting a comprehensive marketing and communications strategy for the upcoming years. Implementing the marketing and brand activation plan effectively. Managing the brand's financial performance to drive sales growth and profitability. Identifying new market opportunities and product categories, executing plans to leverage them. Establishing and executing pricing and promotional strategies for the brand. Ensuring timely and effective communication with global and regional stakeholders while fostering internal collaboration. Enhancing brand visibility across various product categories. Overseeing the creation and distribution of marketing materials and content. Analyzing data and industry trends to inform marketing strategies across the region. Developing and publishing all marketing materials in accordance with the marketing plans. Gaining insights into consumer behavior to craft effective marketing strategies. Managing lead generation campaigns and measuring their effectiveness. Taking overall responsibility for brand management and corporate identity. Designing and executing online and offline marketing campaigns. Successfully launching new product developments while addressing regional product needs. Utilizing consumer insights to enhance category distribution and market share. Evaluating potential strategic partnerships for marketing initiatives. Conducting competitive analysis to identify market threats. Building and nurturing strong, collaborative relationships with cross-functional teams.

Qualifications

Bachelor's degree in Marketing, Business Administration, Economics, or a related field. Over 10 years of relevant marketing experience. Extensive experience in consumer goods companies, managing brands with significant investment budgets in competitive markets. Proven track record of working on cross-functional projects. Proficiency in both English and Spanish.