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Global Talent Brand Manager

hace 2 meses

Bogotá, Bogotá D.E., Colombia Sutherland A tiempo completo
Job Summary

Sutherland is seeking a highly skilled Global Talent Brand Manager to lead the development and management of enterprise Employment Brand initiatives, strategies, and candidate experience activities that position the company as an employer of choice and distinguish it in the market.

Key Responsibilities
  1. Online Marketing
    • Design and execute a global strategy for social channels (brand guidelines, content, posting) to enhance the company's online presence and attract top talent.
    • Monitor and review content metrics, engagement, reach, etc. to ensure optimal performance and adjust the strategy accordingly.
    • Collaborate with the Digital Marketing Lead to monitor and review advertising models, budgets, and talent attraction metrics (CPA/CPH, applicants, CTR) to optimize results.
    • Focus on Talent Acquisition goals: candidate engagement, candidate attraction, talent sourcing, and effectiveness.
  2. Offline Marketing
    • Create and monitor brand strategies for outdoor advertising to effectively reach and engage with potential candidates.
    • Focus on Talent Acquisition goals: candidate engagement, candidate attraction, talent sourcing, and effectiveness.
  3. Content Strategy
    • Develop a global content strategy focused on brand awareness, talent engagement, and talent attraction, and collaborate with regional Talent Acquisition teams for execution.
    • Lead periodic content reviews for job ads, job descriptions, and all regional content to ensure consistency and effectiveness.
    • Coordinate photoshoots and video production, mentor regional designers, create special ad campaigns, and monitor usage and adoption of content apps.
    • Contribute to the brand strategy for social media channels (Facebook, Instagram, TikTok, LinkedIn), and review channels (Indeed, Glassdoor).
    • Contribute to the strategy and management of the Career Site and related applications and channels.
Requirements
  • Strong written and oral English communication skills.
  • Experience in content creation, digital marketing, graphic design.
  • Experience in employer branding, brand marketing, reputation management.
  • Background in Talent Acquisition/Recruiting operations, with a thorough understanding of sourcing and recruiting metrics and KPIs, and a clear vision of how to measure performance and success with a focus on high-volume and specialty recruiting.
  • Experience in developing and implementing content and talent attraction strategies in fast-paced, high-velocity recruiting organizations.
  • The ability to rise to a challenge, remain flexible, communicate openly regarding obstacles, and develop creative strategies to overcome those obstacles.
  • Excellent communication, negotiation, and interpersonal skills, with the ability to build solid relationships with a wide range of personalities and skill levels.
  • A demonstrated mastery of marketing, social sourcing, and candidate experience improvement.
  • Experience translating the activities of their team into measurable business results that clearly contribute to the bottom line of the organization.