Digital and Media Manager- Talent Acquisition

hace 2 semanas


Bogotá, Bogotá D.E., Colombia PGBPGNGLOBAL A tiempo completo

Job Location

Santafe De Bogota

Job Description

Would you like to be a next generation media leader and continuously build expertise across the region? Then a career in our P&G Talent Function is just right for you

A Digital and Media Manager at P&G is responsible for developing and implementing a comprehensive media strategy for the company's employer brands. They conduct research, analyze data, and make recommendations on the best media outlets to reach the target audience for our brands (balancing reach, efficiency, and effectiveness). They also understand company rates, placement, and brand safety strategy, as well as handling the media budget.

Key Responsibilities:

1. Social Media Strategy Development: Research, define objectives, target audience, and content themes. Select relevant platforms and engagement strategies

2. Paid Social Media Strategy Development: Align paid strategy with organic approach. Identify target audience segments and set campaign objectives.

3. Community Management and Engagement: Monitor, respond, and foster a positive online community. Address complaints and establish optimal posting frequency

4. Ad Campaign Creation and Management: Execute campaigns, optimize creatives and budgets. Monitor performance, adjust strategies, and conduct A/B testing.

5. Performance Tracking and Reporting: Track metrics, analyze data, and provide reports. Collaborate with organic team for optimization.

Job Qualifications

Qualifications:
  • Bachelor's degree in advertising, marketing, or a related field
  • 1 - 3 years of experience in performance marketing, working with all funnel across LinkedIn and Meta
  • Experience in Digital campaigns set up, optimization & reporting
  • Accountable, independent, organized, curious, dedicated, and analytical
  • Proficient in Microsoft Office Package, and Digital Buying Platforms such as Google AdWords, Facebook Business Manager, etc.
  • English fluency (B2+ level in BELT)

Skills:

  • Strong analytical and research skills
  • Excellent communication and presentation skills
  • Knowledge of traditional and digital media
  • Ability to think creatively and strategically
Just so you know

We are an equal opportunity employer and value diversity at our company. Our people are all equally dedicated in outstanding ways: we come from diverse traditions, personal experiences and points of view. And we want to include yours. Are you ready to inspire us with your outstanding ideas?

About Procter & Gamble

For over 180 years, P&G has created some of the world's most successful brands, including Ariel, Tide, Pantene, Pampers, and Gillette. We believe in serving the consumer and ensuring our organization, talent and brand building reflects the diversity and needs of the approximate 5 billion people around the world we serve through our brands. We value leadership as well as mastery and offer fulfilling career opportunities that make us an unbeatable force in our industry.

Job Schedule

Full time

Job Number

R

Job Segmentation

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