![Nestle](https://media.trabajo.org/img/noimg.jpg)
Digital Media and CRM Campaign Specialist
hace 2 semanas
Report to:
Bus.
Development & Strategy NN LATAM Lead
FG: 3
Area:
Marketing
Vacancies: 1
Location:
Latam
Position Summary:
We are looking for a Media Planning and CRM manager to lead the optimization of the media planning and the deployment of the CRM program for our Infant Nutrition business across the Latin American region.
- Lead (1st and 2nd party) data acquisition strategy definition and deployment across all countries. Seek for acquisition mix costefficiencies.
- Lead the Media effectiveness optimization plan
- R un the media effectiveness analyses in collaboration with the media agency across all media channels
- Build the plan in collaboration with local marketing teams to guarantee best media performance and track results to drive constant optimization
- Deploy CRM Program
- Support each country to build their CRM campaigns adapting the regional frameworks to fit local communication strategy.
- Demonstrate innovation and creativity to attract parents, driving them through the digital journey towards brand conversion
- Lead CRM dashboard deployment and optimization. Analyze campaign results, optimize the following campaigns and find automation opportunities
- Drive data collection throughout the campaigns with the objective to improve personalization across all channels.
What will make you successful:
- 45 years digital marketing experience across both media planning and CRM campaign creation in a B2C environment ideally at the regional level.
- Media planning experience: coordinating owned and earned media campaigns optimization; managing media spend Budget distribution across formats and along the funnel
- Data, personalization and CRM experience including 1st and 2nd party data collection, management, segmentation and progressive profiling; audiences management and comms personalization
- Experience in digital & media Analytics driving measurement and optimization of social media, website, media and CRM Campaign KPIs.
- Deep knowledge on Marketing Cloud solutions and Data Driven Marketing tech ecosystem.
What you need to know
What can we offer in return? Great benefits you'd expect from a business the size of Nestlé including a comprehensive total rewards benefits package, excellent training and development programs as well as opportunities to grow within the company.
If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require.
Nestlé will work with you in an effort to ensure that you are able to fully participate in the process-
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