Experto en Optimización y Marketing Digital

hace 1 semana


Colombia SOLVO A tiempo completo
Experto en optimización y marketing digital - bilingüe

Somos una empresa de Outsourcing de Servicios que prestamos acompañamiento en Contratación de personal a compañías norteamericanas para laborar desde la ciudad de Medellín.

Descripción general

Ubicación: Medellín, Bogotá, Barranquilla, Cali, Bucaramanga
Horario: Lunes a viernes de 6:00 am a 4:00 pm - (por cambios de horario en el país el horario está sujeto a cambios)

Responsabilidades:
  1. Desarrollar y ejecutar estrategias de SEO y SEM para aumentar el tráfico cualificado.
  2. Poner en marcha programas de fidelización.
  3. Crear y gestionar campañas pagadas en Google Ads, Facebook Ads, y otras plataformas.
  4. Monitorizar y optimizar la conversión de ventas online mediante análisis del comportamiento del usuario en la web.
  5. Utilizar herramientas de analítica web (Google Analytics, entre otras) para evaluar el rendimiento del sitio y de las campañas.
  6. Proponer y liderar mejoras en la experiencia de usuario (UX) y el proceso de reserva online.
  7. Coordinar con equipos internos y proveedores externos para la implementación de mejoras técnicas y creativas en la web.
  8. Generar reportes detallados sobre tráfico, conversiones y ROI de campañas, con recomendaciones para la toma de decisiones.
Requisitos:
  1. Nivel de inglés avanzado.
  2. Experiencia previa en ecommerce, marketing digital o ventas online, preferiblemente en el sector hotelero o turístico.
  3. Conocimientos avanzados en SEO, SEM, Google Ads, Google Analytics, y CRO (Conversion Rate Optimization).
  4. Capacidad para interpretar datos y transformar análisis en estrategias de marketing efectivas.
  5. Habilidades de comunicación y coordinación con equipos internos y proveedores externos.
  6. Mínimo 3-5 años de experiencia.
Habilidades Valoradas:

Experiencia en optimización de webs de reservas, Familiaridad con el uso de PMS, CRM y sistemas de reservas hoteleras, Conocimiento de estrategias de fidelización de clientes y marketing de contenidos.

Beneficios:
  1. Contrato a término indefinido
  2. Excelente ambiente laboral
  3. Además, aprovecha los múltiples beneficios que brindamos: Cursos de Inglés y Excel TOTALMENTE GRATUITOS para ti y un familiar, caja de compensación, descuentos, y más

Si cumples con los requisitos y estás listo para asumir nuevos retos, te invitamos a postularte y unirte a nuestro equipo

Datos complementarios

Universitaria, Otros (Publicidad y mercadeo), 3 años de experiencia, Contrato Indefinido, 1 Vacante.

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