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We are a tech-enabled growth firm that ignites revenue and brand recognition for leading and emerging companies worldwide. Our people-first approach values diversity in backgrounds and experiences, making us a unique and inclusive workplace.
As a Digital Marketing Strategist at Power Digital Marketing, Inc., you will own the execution, performance, and growth of Paid Media advertising campaigns within your book of business. You will be responsible for tying your efforts to the greater business goals, working hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
Key responsibilities include:
- Employing AI technologies to enhance and optimize business processes
- Utilizing and leveraging Power Digital's Nova ecosystem as it relates to your department
- Managing paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
- Providing intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
- Participating and engaging in weekly department scrums and training sessions to further channel knowledge
- Continuously seeking to improve campaign performance against client goals
- Maintaining frequent and excellent communication both on internal agency teams and externally with assigned clients
- Seeking to utilize available AI and outsource resources to assist in their workflow wherever possible
- Participating in the development process for new department training materials
Requirements include:
- 2-3 years of digital marketing experience, 1-2 years in an agency setting
- Minimum 2 years of hands-on experience with Search Engine Marketing
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing and paid media's place in the funnel
- Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
- Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated individual with a strong desire to succeed
- Excellent interpersonal skills
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company
Key Performance Indicators (KPIs) include:
- $9.5k team-member EBITDA
- Maintain below 10% Client Churn Rate
- 5-6 Accounts
Most Important Things (MITs) include:
- Excellence in channel production and account performance
- Internal communication
