Oficial de Marketing Digital
hace 1 mes
Buscamos un Oficial de Marketing Digital para que planifique y gestione las campañas de marketing en canales digitales, alcanzando los objetivos de cada proyecto y logrando resultados de crecimiento, optimización de presupuestos en medios y aumento del valor de marca, asegurando eficiencia y alineación con los objetivos de la empresa.
Responsabilidades clave:
1. Coordinar la ejecución de los planes de medios digitales según la operación de campañas digitales.
2. Seguir el progreso del plan de medios según la operación de campañas digitales.
3. Definir la estrategia integrada de campañas digitales, creando programas escalables, basados en datos y de generación de demanda para apoyar el cumplimiento del plan de medios digitales.
4. Definir el plan de campañas de los activos digitales asegurando la definición del tipo de campaña (medio, alcance, categoría, frecuencia), así como la sincronía con otros canales, con un enfoque en los canales digitales, apoyando el cumplimiento de las metas y objetivo estratégicos definidos.
5. Optimizar múltiples campañas de marketing digital en todos los canales (web, correo electrónico, redes sociales, CRM) para impulsar el crecimiento de la empresa y retorno según los KPIs de cada campaña.
6. Asegurar que todas las campañas se implementen con éxito en varias plataformas, asegurando su optimización según las métricas de éxito definidas.
7. Definir, Administrar y controlar el presupuesto destinado a las distintas acciones para llevar a cabo la estrategia global de campañas y asegurar el cumplimiento de los KPIs definidos.
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