Marketing and Executive Assistant

hace 5 días

Bogotá, Bogotá D.E., Colombia Support Shepherd A tiempo completo
Support Shepherd

We are seeking a highly skilled and versatile professional to fill a hybrid role combining marketing assistance, executive support, client acquisition, and financial management. This full-time, remote position is ideal for a proactive and creative individual based in Latin America who can work Central or Eastern time zone hours.

Key Responsibilities:
  • Content Creation and Management:
    • Relaunch and manage our podcast, including editing audio/video files and coordinating with guests
    • Create and adapt content for various social media platforms (YouTube, TikTok, Instagram, LinkedIn)
    • Write original blog posts and articles, utilizing AI only for creativity and editing
    • Suggest ideas for content creation, with a focus on mental health topics
    • Design graphics and visual content using Canva and other design tools
  • Digital Marketing and Publishing:
    • Manage and update our Squarespace website
    • Handle podcast distribution through Libsyn
    • Analyze and report on marketing analytics
    • Develop and implement social media strategies
    • Create visually appealing marketing materials and infographics
    • Assist with publishing and marketing content on Amazon Kindle Direct Publishing platform
  • Client Outreach and Acquisition:
    • Support the process of acquiring clients for our associates
    • Develop and implement outreach strategies to potential clients
    • Manage communication with prospective clients
    • Assist in preparing proposals and presentations for potential clients
  • Financial Management:
    • Use QuickBooks to manage financial records
    • Prepare and maintain Profit and Loss (P&L) statements
    • Create and send invoices to clients
    • Assist with basic bookkeeping tasks
  • Executive Support:
    • Conduct research for book projects
    • Seek out and screen potential podcast guests
    • Assist in launching new business initiatives
    • Provide general administrative support as needed
    Requirements:
    • English proficiency at C1 level or higher, with excellent writing and editing skills capable of ghostwriting high-quality articles
    • 2-3 years of experience in digital marketing and content creation
    • Extensive experience with digital marketing tools and platforms (Squarespace, LinkedIn, TikTok, Instagram, Libsyn)
    • Proficiency in audio and video editing software
    • Strong understanding of AI tools and their appropriate application in content ideation and editing
    • Proficient in using Canva and other graphic design tools for creating marketing visuals
    • Experience with client outreach and acquisition strategies
    • Proficiency in QuickBooks for financial management and reporting
    • Excellent project management and organizational skills
    • Outstanding written and verbal communication abilities
    • Creative mindset with a talent for generating innovative ideas and designs
    • Ability to analyze and interpret marketing and financial data
    • High attention to detail and commitment to quality
    • Self-motivated with strong time management skills
    • Adaptable and quick to learn new tools and processes
    • Experience working remotely and managing multiple projects simultaneously
    • Experience with Amazon Kindle Direct Publishing or a demonstrated ability to quickly learn and master new publishing platforms
    • Ability to occasionally work under pressure while maintaining a positive attitude
    Preferred Qualifications:
    • Background or interest in mental health topics
    • Previous experience in a similar hybrid role
    • Advanced graphic design skills and experience with other design software
    • Prior experience with e-book formatting and publishing
    • Experience in business development or sales

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