Field Marketing Specialist

hace 1 semana

Colombia Liferay, Inc. A tiempo completo
About Liferay

Liferay is a pioneering B2B enterprise software company with a global presence, boasting a diverse team of over 1,000 employees across Europe, the Americas, the Middle East, Asia, and Africa. As a leading provider of enterprise open-source technologies, we have been recognized by Gartner for empowering businesses worldwide to tackle complex digital challenges. Our comprehensive platform integrates Liferay DXP with cloud capabilities, analytics, and commerce functionality, streamlining time-to-market and driving innovation. Our esteemed customer roster includes global companies such as Airbus, US Bank, Honda, and Desjardins.

About the Role

As a key member of the Latin America region field marketing team, you will play a pivotal role in planning, executing, and measuring demand generation marketing programs to drive sales pipeline growth and revenue support for the sales team. Your responsibilities will include developing and executing inbound and/or outbound marketing initiatives, as well as analyzing market/industry trends to inform marketing strategies.

Key Objectives
  1. Develop and implement tactics to generate demand in the Latin America Region, collaborating closely with the sales team.
  2. Implement marketing activities and programs in the field.
  3. Manage and execute a wide range of events, including digital, hybrid, and in-person events (breakfast seminars, annual conferences, webinars, VIP events, industry events, etc.).
  4. Identify new opportunities to generate demand through third-party events.
  5. Analyze market/industry trends to identify and suggest opportunities and inform marketing strategies based on best practices.
  6. Execute customer marketing initiatives focused on retention and expansion business, working closely with the sales team on identifying customer target accounts, messaging, and content approach.
  7. Identify opportunities and drive partner marketing activities to help our partner ecosystem generate demand.
  8. Engage with partners, build relationships, foster campaign adoption, and increase partner marketing productivity.
  9. Execute co-marketing initiatives with partners, such as events, video or written case studies, interviews with specialists in specific verticals, digital marketing initiatives.
  10. Support the planning and execution of Community events and institutional initiatives.
  11. Track, measure, and report on the performance of marketing programs, gaining insight and assessing against goals to determine ROI and areas of improvement.
  12. Collaborate with other Liferay marketing teams across the globe to exchange ideas and best practices.
Required Qualifications
  1. 4-6 years of experience building effective demand generation programs for B2B businesses, preferably in tech companies.
  2. Degree in Marketing or Business, or comparable education/experience.
  3. Spanish native speaker or highly fluent in Spanish.
  4. Intermediate level of English, both written and spoken.
  5. Experience managing third-party agencies and suppliers.
  6. Ability to work independently across marketing initiatives but also collaboratively with multiple stakeholders in a fast-paced environment.
  7. Ability to handle multiple projects with tight deadlines.
  8. Excellent communications skills and sales interaction skills are a must.
  9. Fully comfortable working remotely.
  10. Self-starter, quick learner, self-motivated, proactive beyond your duty.
  11. Strives to be objective and reflects on their own biases when making decisions.
  12. Holds themselves accountable for decisions and outcomes within their team(s)/department.
  13. Identifies when the impact of their decisions could or will impact others and appropriately pulls in the right stakeholders for either transparency or help in the decision-making process.
  14. Fosters a team culture of cooperation and collaboration. Creates a feeling of succeeding and failing together.
  15. Actively solicits feedback from their team on what is and isn't working across the team and with their own management.
Preferred Qualifications
  1. Basic Portuguese skill.
  2. Knowledge of Salesforce.
What We Offer
  1. Salary package with competitive benefits according to qualifications and experience.
  2. Opportunities to take responsibility, grow professionally, and stay nerdy.
  3. A positive and collaborative work culture.
  4. Check out what employees say about us on Glassdoor.
  5. Working at a leading open-source company.
Equal Opportunities Employer - Statement

Liferay is committed to the equal treatment of all candidates, customers, and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.

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