Marketing Digital Specialist
hace 6 meses
Digital Marketing Specialist - English B2+
Onsite - Medellin - Monday to Friday
**Company brief**:
We are Sworkz, **pioneering the future of talent management as a global Talent-as-a-Service provider.** Specializing in borderless hiring and staffing solutions, we empower businesses to navigate the complexities of workforce expansion and optimization seamlessly. Our mission? **Connecting you with opportunities worldwide**. Rooted in a culture that champions growth, agility, and a people-centered approach, we're committed to fostering an environment where everyone can strive.
**Key Responsibilities**:
**-Lead Generation**: Develop and implement strategies to generate high-quality leads through various digital marketing channels.
**-Inbound Marketing**: Create and manage inbound marketing campaigns, including content creation, SEO, and social media engagement, to attract and convert prospects.
**-Lead Magnets**: Design and deploy effective lead magnets such as eBooks, whitepapers, webinars, and other resources to capture leads.
**-Growth Marketing**: Utilize growth marketing tactics to drive customer acquisition and retention, focusing on scalable and repeatable strategies.
**-Analytics and Reporting**: Analyze marketing data and metrics to measure campaign effectiveness, generate insights, and report on key performance indicators (KPIs).
**-Collaboration**: Work closely with the sales and product teams to align marketing efforts with business objectives and ensure a cohesive approach to market growth.
**-Market Research**: Conduct market research to identify trends, opportunities, and competitive insights that inform marketing strategies.
**Qualifications**:
- English B2+
- Bachelor’s degree in Marketing, Business, Communication or a related field.
- Proven experience 3-5 years as a Marketing Analyst or similar role in B2B marketing.
- Strong understanding of inbound marketing tactics and lead-generation strategies in B2B Industry.
- Experience with lead magnets and growth marketing techniques.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and collaboration skills.
- Proficiency in marketing tools and platforms (e.g., Google Analytics, Google Adwords, SEMRush, HubSpot, Marketo, etc.).
Tipo de puesto: Tiempo completo
Sueldo: $3.500.000 - $4.000.000 al mes
Pregunta(s) de postulación:
- Do you understand this requires an advanced English level and Digital marketing experience?
- Do you understand this is onsite in Medellin?
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